Premium Guard Inc., a pioneer and first-to-market leader in automotive aftermarket filters, has received the bronze Content Excellence Award for its Premium Guard Filters web catalog from the Automotive Content Professionals Network (ACPN).
“It is an honor to be recognized by ACPN with this coveted award, as it truly gives recognition to the hard work the team puts in every day to provide the best service to our customers,” said John Etheridge, Director of Product Management for Premium Guard. “We built this application from the ground up, with functionality and user experience at the core, to ensure our customers get the correct part every time. The catalog also utilizes industry standards to ensure compatibility with premium features such as accurate VIN lookup and fluid types and capacities. This comprehensive approach provides users with the confidence to fully complete the job and reduce comebacks.”
The Premium Guard Filter catalog at www.pgfilters.com/filter-lookup was designed to help users easily identify the exact part needed for their application. It offers three search options: Classic Search, Dynamic Search, and VIN Search. Classic Search uses the standard Year/Make/Model drop-down, while Dynamic Search allows users to search for parts using vehicle keywords or part numbers and provides a list of potential matches. The Dynamic Search function also allows users to search for OE or competitor part numbers and converts the results to a Premium Guard part number. Users can also search for vehicle applications using the VIN Search function, and the Premium Guard mobile app allows for direct scans of the VIN barcode or VIN for identification.
Attended by most major manufacturers, distributors, and parts experts in the automotive content space, the annual ACPN Knowledge Exchange provides a focused and unique opportunity to learn, share best practices, network with peers, and interact with service providers in the content management space. ACPN, a community of the Auto Care Association, created the ‘Content Excellence Awards’ to recognize the best examples of accurate and innovative product content in the auto care industry. In addition to the awards for the best Web-Based Catalog, the ACPN presented Content Excellence Awards for ACES and PIES Data, CCPN Installer’s Choice, and Receiver’s Choice.
