Pirelli Unveils New Logo for 50%+ Sustainable Tires

Pirelli Unveils New Logo for 50%+ Sustainable Tires

The company commits to sustainable tires and eco-friendly materials.

Pirelli has created a bespoke logo to identify tires that contain at least 50% materials of bio-based and recycled origin. The new marking – which depicts two arrows in a circle and will be adopted on new products – underlines Pirelli’s commitment to the environment, maintaining the high level of safety performance inherent in every single tire produced by the Italian firm. This new logo is also designed as a clear indication for customers, allowing them to choose more sustainable tires.

The latest Pirelli marking was used for the first time on the P Zero E. This tire contains more than 55% of materials of bio-based and recycled origin throughout the entire range at launch, as certified by Bureau Veritas: a Bureau that verifies conformity and certification in quality, environment, health, safety, and social responsibility standards (ISO14021). Third-party verification of eco-compatible materials will continue to be standard across all future products that adopt the new logo.

“For several years, Pirelli has consistently reduced its environmental impact: a policy confirmed by all the main sustainability indices, which have recognized our commitment and transparency both in terms of results and ethos,” said Giovanni Tronchetti Provera, head of sustainability and future mobility at Pirelli. “For this reason, for example, we indicate the percentage of sustainable materials by saying ‘at least’ rather than ‘up to’. We will now continue down this road, which our car manufacturer partners also recognize and appreciate,” Provera continued.

Pirelli says its path towards reduced environmental impact includes the ever-increasing use of sustainable materials. Pirelli’s initial objective, originally set for 2025, has already been achieved two years early thanks to P Zero E, the company says. The next step, set for selected product lines by 2030, envisages the use of at least 60% of materials of bio-based origin and 12% recycled, with less than 30% of fossil-derived ingredients. “We aim to regularly improve these targets thanks to the technological innovation of all the different departments involved in tire development,” Pirelli says.

In 2021, for example, Pirelli was first to produce an FSC (Forest Stewardship Council) certified tire that uses natural rubber and FSC rayon. As a result, customers had the guarantee that all materials sourced from forests came from plantations that promote biological diversity, while bringing economic sustainability to the lives of local communities and workers.

Pirelli says the main challenge in developing the new P Zero E was to combine the need for sustainability with the high performance required from a UHP tire. The company adds this objective was reached thanks to these new materials, which include:


Lignin comes from the scrap of the pulp and paper industry. Lignin contributes to tire durability and foreseen rolling resistance reduction.


Rice husk ash silica derives from the scrap of rice cultivation. Silica is widely used in tread compounds to obtain a high level of performance in wet conditions. Rice husk ash silica is a good replacement for fossil-based silica in such tread applications.


Circular carbon black derives from end-of-life tires pyrolysis oil. Pyrolysis is a way to prevent landfill disposal of end-of-life tires. Carbon black is used in rubber compounds to optimize stability, strength, and durability of tires.


Bio-circular polymers are made from monomers derived from used cooking oils or tire pyrolysis oil. They are a replacement for fossil-sourced polymers.


Natural rubber is obtained from the latex of Hevea Brasiliensis, the rubber tree. This is a material 100% derived from biomass.


Bio resins are plasticisers deriving from vegetal biomass such as plant seeds (sunflower or canola) or forest-based resins. Bio resins are versatile ingredients, providing a better balance of dry and wet performance. 


Rayon is a textile reinforcement of a tire, with fibers deriving from cellulose.

You May Also Like

Dana Expands Line of Spicer ReadyPack Kits

Dana added new part numbers to its line of Spicer ReadyPack preassembled kits for commercial-vehicle driveshafts, coupling shafts and interaxle shafts.

Dana Expands Line of Spicer ReadyPack Kits

Dana Incorporated has added new part numbers to its line of Spicer ReadyPack preassembled kits for commercial-vehicle driveshafts, coupling shafts, and interaxle shafts. The new SKUs, combined with the original 13 SKUs, now provide driveshaft builders a kit solution for all commercial-vehicle drivelines, the company said.

“Spicer ReadyPack kits were very well received by Dana customers when first introduced, so we are pleased to announce that we have tripled our offerings, now providing full kit coverage for Dana drivelines,” said Bill Nunnery, senior director, sales and marketing, global aftermarket for Dana. “The Spicer ReadyPack line now includes service-free, SPL Lite coupling shaft, and new Spicer and SPL series options.  These time-saving kits offer convenience and streamlined ordering, as well as savings on inventory and labor costs.”

Bendix Marks One Year of Accident-Free Operations

Five hundred people work at the company’s Huntington, Indiana, campus, where 365 days have gone by without a recordable injury, according to Bendix.

Bendix Marks One Year of Accident-Free Operations
Bosch Releases 87 New Part Numbers in June

Bosch’s new part numbers cover 318 million vehicles in operation across North America.

Schaeffler Showcases Hydrogen Electrolyzers and Fuel Cells

Schaeffler also is demonstrating its progress toward the commercialization of green hydrogen, at the Hydrogen Americas 2024 Summit and Exhibition in Washington, D.C. 

Schaeffler Showcases Hydrogen Electrolyzers and Fuel Cells
Transtar Holding Company Acquires PPi Automotive

PPi Automotive is a family-owned and operated automotive parts wholesale distributor based in Pittsburgh.

Transtar acquires PPi Automotive

Other Posts

Akebono Releases ProACT and Severe Duty Kits

Nine new part numbers provide more than 4M VIO, adding late-model coverage for Chevrolet, Dodge, Ford, GMC, Lincoln and Ram, Akebono said.

Schaeffler Releases TorCon 6L80 Torque Converter

The LuK TorCon 6L80 is “the only all-new, never remanufactured torque converter available in the independent aftermarket,” Schaeffler said.

Schaeffler Announces Release of TorCon 6L80
Bendix Marks Opening of Manufacturing Facility in Mexico

The 185,000-square-foot plant will use highly automated manufacturing processes to produce two technologies: Global Scalable Brake Control and Global Scalable Air Treatment.

Bendix Marks Opening of Advanced Manufacturing Facility in Mexico
Standard Motor Products Introduces 200 New Numbers

The release provides new coverage in 60 distinct product categories and 75 part numbers for 2023 and 2024 model-year vehicles.

Standard Motor Products Introduces 200 New Numbers