“Together with the PFC marketing team we are excited about our ongoing relationship of 6-plus years and the launch of a new open source, mobile-friendly website. Our focus will continue to be an extraordinary digital experience for website visitors who are searching for the best braking products that PFC has to offer,” said Richard Flynn, senior account manager, CC Communications.
The new PFC Brakes site will enable users to find products quickly and efficiently by market segment on any device. A re-tooled Severe Duty parts finder, a new dealer locator and a mobile first design are just a few of the new features that complement the clean and simple design.
“As our U.S. business has evolved over the past few years, it’s imperative that our website reflects those same changes. The new website makes it very clear to the consumer, if you need Severe Duty or Motorsports brakes, you’re in the right place.,” said Adam Keiser, PFC Brakes director of marketing.
Since the site’s last iteration (2017), PFC Brakes has shifted away from the highly commoditized passenger car market and has become laser-focused on its Severe Duty and Motorsports product lines.
The new www.pfcbrakes.com will be updated on a regular basis, making it a one-stop shop for all PFC brakes content, product information and news. The new website officially launched on Aug 28.