Shell Leverages NASCAR Team Sponsorship to Develop Sales, Branding Programs for Wholesalers, Retailers
Shell is leveraging its relationship with Richard Childress Racing (RCR), Kevin Harvick and the No. 29 Shell-Pennzoil car in an effort to drive traffic and sales at Shell branded service stations in the U.S. Since the company’s re-entry into the sport last year, Shell has created a number of national and local brand-building opportunities for wholesalers and retailers by providing chances for them to become a part of the NASCAR ‘buzz.’
Executive Interview with Steve Reindl, General Manager for Shell Lubricants National Accounts
This week we hear from Steve Reindl, general manager for Shell Lubricants National Accounts. Reindl manages a cross-functional team of sales, category management, forecasting and replenishment specialists. Reindl and his team work with national accounts to improve Shell Lubricants’ position in the automotive aftermarket. Shell was recognized by key customers, AutoZone and Advance, as Vendor of the Year in 2006. Reindl joined Shell in October 2001. Prior to joining Shell, he held progressive management positions with Oscar Mayer, Kraft Foods and Pepperidge Farm. Reindl has more than 20 years’ experience in the commercial industry within the food, mass merchandiser and club retail environment. Join us as Reindl talks about Shell’s position in the aftermarket and his thoughts on the future of the lubricants sector.
Shell Oil Signs Multi-Year Sponsorship with Richard Childress Racing
Shell Oil has announced its return to NASCAR through a multi-year primary sponsorship of Richard Childress Racing (RCR). Through the sponsorship both Shell and Pennzoil brands will be featured on the No. 29 Chevrolet Monte Carlo SS to be driven by Kevin Harvick in the 2007 NASCAR NEXTEL Cup series. Shell will also be the associate sponsor on other RCR cars including the No. 31 Cup car driven by Jeff Burton and the No. 07 Cup car driven by Clint Bowyer.
BASF and Shell to Sell Their Stakes in Basell
BASF and Shell Chemicals announced today they will sell their 50-50 joint venture, Basell, to a consortium led by New York-based Access Industries and The Chatterjee Group, a privately-held investment firm. Basell is the world’s largest producer of polypropylene and advanced polyolefins used in a wide number of applications, including in the packaging and automotive industries and for consumer goods.
Shell, Shanghai Automotive in Car Maintenance Joint Venture in China
The Royal Dutch/Shell Group said it has teamed up with Shanghai Automotive Group Co Ltd to launch a car maintenance service for motorists in China. The 50-50 joint venture, called Anji Jiffy Lube Automotive Services Co. Ltd., will build a network of fast lube service outlets modeled on the ‘Jiffy Lube’ chain in the U.S.
Shell Racing Solutions Announces Distribution Agreement
Shell Racing Solutions has signed an agreement with Performance Products LLC to distribute Shell Racing Fuels to the U.S. motorsports industry. Performance Products has 15 years of experience in the U.S. race fuels business. Performance Products has serviced professional race series such as Indy Racing League (IRL) and Championship Auto Racing Teams (CART) and will distribute Shell Racing Solutions race fuels to top tier, as well as grassroots and club racing circuits.
Battery Swapping – The Best BEV Business Model
Battery swapping and the supply of “Batteries as a Service” (BaaS) is a superior way to build vehicle brand value, says Schwartz Advisors Derek Kaufman.
Cool Boss Releases Cool Boss CB-26 Portable Evaporative Cooler
It can drop air temperatures by 26 degrees for less than a dollar a day, making it an eco-friendly alternative to A/C, the company said.
Nearshoring to Mexico: Challenges and Opportunities
Gerardo Guiza discusses why nearshoring has become so popular in the last three years.
Advance Offers Gas Scholarships for College Freshmen
Advance Auto Parts is giving 10 incoming freshmen four-year “Fuel Rides to College,” with four years of Shell gas.
