Yokohama Becomes the Official Tire of the New England Patriots
Partnership with three-time NFL Super Bowl champion includes “Home Team Pride” promotion.
Pennzoil to Award 2011 Penske Racing-Inspired Dodge Challenger SRT8 392
In celebration of the Pennzoil and Penske Racing Sponsorship, Dodge has created a special consumer grand prize giveaway for the Pennzoil “Join the Pursuit” sweepstakes.
Redlick Named Vice President, Chief Sales Officer at IMS
Redlick, who has nearly 15 years of successful experience working for NFL and NBA franchises, will oversee all sales and business development functions at IMS, including sponsorship and hospitality.
Quaker State to Sponsor Inaugural Kentucky Speedway Sprint Cup Series Race
Quaker State will drop the green flag at the newly expanded, 105,000-capacity Speedway Motorsports Inc. (SMI) facility at 7:30 p.m. on July 9. The 400-mile event will conclude a triple header NASCAR weekend that opens with a 225-mile Camping World Truck Series battle on July 7 and spotlights a 300-mile NASCAR Nationwide Series event on July 8.
Firestone Brand Becomes Official Tire of Major League Baseball
Firestone becomes exclusive sponsor of in-stadium All-Star Game Balloting.
Executive Interview with Andy Robinson, General Manager, Permatex
Robinson sat down for an interview with aftermarketNews, just as Permatex was celebrating its 100th anniversary. Read on to learn more about Permatex’s plans for 2009 and beyond.
Permatex Celebrates 100th Anniversary
Company marks a century of innovation and leadership in chemical tools.
Bridgestone Brand Becomes First Official Tire of the NFL
NASHVILLE and NEW YORK – Bridgestone Firestone North American Tire, LLC (BFNT) and the National Football League (NFL) have entered into a multi-year integrated marketing partnership that designates the Bridgestone brand as the first “Official Tire of the National Football League.” Under the agreement, BFNT and the Bridgestone brand will join with the powerful NFL
Executive Interview with Duane Miller, Executive Director of GM Service and Parts business channels – GM Service and Parts Operations (SPO)
This Executive Interview features Duane Miller, who is the Executive Director of GM’s Service and Parts business channels (GM Service and Parts Operations [SPO]). Miller was appointed to his position back in April 2005. He took time from his busy schedule to discuss with AftermarketNews.com his new responsibilities, the outlook of ACDelco going forward and how “Real Car Guys” know ACDelco.
Sears Renews Title Sponsorship of NASCAR Craftsman Truck Series
Sears, Roebuck and Co., through its Craftsman tool brand, has renewed its title sponsorship of the NASCAR Craftsman Truck Series.