APA Annual Meeting Delivers On Multiple Accounts
While the meeting got jump-started with a golf tournament on Thursday, central to the program’s mission were the Manufacturer One-on-Ones held Friday, where APA shareholder members met with APA vendors to discuss concerns or issues and garner business-building ideas.
LDN to Hold Annual Fun Walk & Run at AAIA Spring Leadership Days
Funds raised for the Fun Walk & Run will go toward automotive scholarships through the Global Automotive Aftermarket Symposium (GAAS) scholarship program.
Transamerican Adds Exclusive Jobber Event to Truck & Jeep Fest
Transamerican Wholesale’s Wholesale Expo offers jobbers special wholesale pricing and hourly giveaways, all while enjoying cocktails and hors d’oeuvres in a relaxed atmosphere.
MATS 2008 Continues Its ‘Large’ Tradition
The Mid-America Trucking Show (MATS), which claims to be the largest such event in the world, drawing total attendance of 76,563 trucking industry professionals over the three-day event, was held last month in Louisville, Ky. The show’s 1.2 million-square-foot floor featured 1,174 exhibitors from 12 countries. Attendees came from all 50 U.S. states and 48 countries.
Yokohama Tire Sponsoring Three NBA Teams
FULLERTON, CA — Continuing to partner with well-known sports teams to market its line of consumer tires, Yokohama Tire has signed sponsorship deals with three National Basketball Association (NBA) teams, according to Dan King, Yokohama vice president of sales. With the season in full swing, Yokohama is partnering with the NBA’s defending champions San Antonio
Northwood University to Honor Seven Aftermarket Professionals
Northwood University will honor seven automotive aftermarket leaders with its annual Automotive Aftermarket Education Award on Tuesday, Oct. 30 at the Venetian Hotel in Las Vegas. The awards will be presented during a luncheon at the annual Automotive Aftermarket Products Expo Show (AAPEX). Northwood’s Automotive Aftermarket Education Award recognizes leaders for their contributions to the educational process in the automotive aftermarket field. The award was created to insure that these individuals receive national recognition for their efforts to improve education inside and outside the industry.
Shell Leverages NASCAR Team Sponsorship to Develop Sales, Branding Programs for Wholesalers, Retailers
Shell is leveraging its relationship with Richard Childress Racing (RCR), Kevin Harvick and the No. 29 Shell-Pennzoil car in an effort to drive traffic and sales at Shell branded service stations in the U.S. Since the company’s re-entry into the sport last year, Shell has created a number of national and local brand-building opportunities for wholesalers and retailers by providing chances for them to become a part of the NASCAR ‘buzz.’
Sherwin-Williams Automotive Finishes to Celebrate 200th Store Opening
Sherwin-Williams Automotive Finishes Corp. (SWAFC) has announced that a grand opening ceremony will take place on Friday, Sept. 21 in Calumet Park, IL, to mark the opening of the company’s 200th automotive finishes store. Local dignitaries and Sherwin-Williams executives will cut the ribbon at the newest location in Calumet Park, which is outside the city of Chicago. The day-long celebration will feature the #8 Budweiser car, driven by Dale Earnhardt Jr., the Champ Car DP01 Show car, food and beverages, prizes and giveaways.
Yokohama to Sponsor Select NFL Teams and Two College Football Teams
America’s most popular sport is the latest marketing arena for a variety of Yokohama Tire Corp. promotions, according to Dan King, Yokohama vice president of sales. Starting this fall, Yokohama is partnering with the National Football League’s Atlanta Falcons, Baltimore Ravens and Cleveland Browns, as well two high-visibility college teams, the UCLA Bruins and USC Trojans.
AAPEX Buyers Appreciation Grand Prize is Ford Escape Hybrid
The grand prize for this year’s Automotive Aftermarket Products Expo (AAPEX) Buyers Appreciation Contest is a 2008 Ford Escape Hybrid, to be given away by long-time AAPEX exhibitor Ford Motorcraft. AAPEX will be held Oct. 30-Nov.1 at the Sands Expo Center in Las Vegas.