Using The Internet As A Tool To Promote Your Shop
For many people the Internet has become the primary medium for finding information, addresses, products and services — including auto repair. If your business does not yet have its own Web site, you’re missing a great opportunity to tell people who you are and what you can do for them.
DST Asks: Parts Distributors — Do Your Customers Order Parts Online?
Help Wanted – Parts Counterman, Requirements: Must be willing to work 365 days per year, 24 hours per day. Understands and has committed to memory a world-class multi-line parts catalog. Always knows correct pricing of each item. Processes parts orders in nanoseconds. Never puts customers on hold. Works for electricity – no salary or extra benefits. Any bets on how many responses you’ll get to that classified ad? Selling auto parts would be a lot easier and less costly if you could make those kinds of hires. Actually, it turns out that such resources are available today, just not human resources, the kind we would advertise for in the local paper. Instead, we might call them “cyber-employees” – a new species that forms the backbone of e-business and works in the world of browser-based technology on the Internet.