New Monroe Brakes Promotions Offer Consumer, Technician Incentives
Tenneco is offering a $15 mail-in consumer rebate on all Monroe brake pads; technicians can earn $25 for every 10 sets installed.
Monroe ‘Saving Squirrels’ Ride Control Message to Reach Millions of Consumers This Year
Outdoor, radio and web advertising campaign urges motorists to ‘stop sooner’ by replacing worn shocks and struts at 50,000 miles.
Monroe Launches Fall ‘Save a Squirrel’ Promotion
MONROE, Mich. – Monroe plans to usher in the fall vehicle repair season through the Monroe “Save the Squirrels!” promotion for motorists replacing their shocks or struts. “This is a great opportunity for motorists to have their shocks or struts checked and replaced, if necessary, while receiving exciting savings on future automotive repairs,” said Sheryl
Hundreds Turn Out for Inaugural Women’s Car Care Clinic Sponsored by Belle Tire and Monroe
Nearly 300 female motorists in the Detroit area spent part of their Sunday afternoon this past weekend to learn more about important vehicle maintenance topics through an innovative car care clinic sponsored by Belle Tire and the Monroe shocks and struts brand of Tenneco Inc. Held at Belle Tire’s corporate headquarters in Allen Park, Mich., the “Car Care Clinic for Women” featured several hands-on workshops covering underhood, tire, steering and suspension, visual warning indicators, and general education topics, with each workshop developed specifically for and led by women.
Monroe Lobbies Consumers to “Save a Squirrel”
Tenneco’s Monroe shocks and struts brand will launch an aggressive integrated advertising campaign this spring to remind consumers that replacing worn ride control components could help improve vehicle steering, stopping and stability – and just might save the life of an innocent squirrel darting across the road. Monroe’s “Save a Squirrel” campaign, encompassing thousands of media outlets, urges consumers to “Save a Squirrel. Change your shocks at 50,000 miles.” This message will be featured on billboards in major North American markets, in ads broadcast on nearly 2,000 radio stations, at Major League Baseball stadiums, on Web banners, on the www.monroesavethesquirrels.com campaign Web site, and other high-impact promotional activities. A variety of creative, comical campaign videos will be available on the program Web site as well as on several other consumer-oriented sites.
Tenneco Launches Monroe Billboard Campaign
MONROE, MI – Monroe recently launched a new outdoor advertising campaign currently being seen by motorists across the U.S. and Canada. The “underwear” campaign, a concept that communicates the need to replace ride control components after 50,000 miles for a smoother ride profile and better handling, is back for its second year. Monroe shocks and
Monroe Celebrates 90 Years with Shocks and Struts Offer
Motorists can celebrate Monroe’s 90th anniversary this summer through the “Celebrate Our 90th Anniversary with a Free Shock” mail-in rebate promotion sponsored by Monroe shocks and struts.
Monroe, Walker Expand Import Ride Control and Exhaust Coverage
Tenneco Automotive announced a significant expansion of premium application-tuned Monroe replacement shock absorbers and struts for foreign-nameplate passenger cars, light trucks, minivans and SUVs, during an import technology briefing in June at its Monroe, MI, headquarters.
Noble International Completes LWI Acquisition, Plans to Sell Monroe Engineering Subsidiary
Noble International has completed its acquisition of Clinton Township, Mich.-based Laser Welding International (LWI), a supplier of laser-welded blanks to General Motors. The acquisition which was first announced late last week, now includes the proposed sale of LWI’s subsidiary, Monroe Engineering Products. Noble paid $14.7 million for LWI, with an additional $1 million payable if certain new business is awarded to Noble within the next twelve months.
Genuine Parts Co. Announces Industrial And Automotive Acquisitions
Paul Donahue, president and CEO, said, “This strategic acquisition expands our automotive store footprint and fills a significant void for us in the greater Rochester marketplace.”
