The Week in Review (Feb. 16-20, 2009)
The Week in Review offers a snapshot of the most highly read stories of the week as seen on aftermarketNews. To access the complete stories, simply click on the highlighted links. If you missed reading one of our daily news emails, just click on the link that says “News Archives” at the bottom of the page to begin catching up on the latest industry news.
Polk Predicts the Impact of U.S. Government Incentives on Automotive Sales
U.S. light vehicle sales expected to increase by 94,000 units in 2009.
Rancho Launches New Spring Promotion
Spring incentive gives enthusiasts a chance to save on popular performance upgrade.
Tenneco’s 2009 Expert Plus Program Features New Rewards and Incentives
Tenneco expects more than 18,000 members across the United States and Canada to participate in the 2009 Expert Plus program.
FRAM Introduces Multi-Faceted Incentive Program for DIFM Channel
The program will help channel partners drive profitability with their shop customers who provide automotive maintenance services while leveraging the FRAM consumer franchise and providing connectivity between loyal FRAM consumers and today’s automotive repair shops.
Executive Interview with ISN Vice President John Snowden
A supply chain services and business development professional with 20 years of distribution and manufacturing experience, John Snowden joined Integrated Supply Network (ISN) in May 2007, as vice president of operations. After a year spent fine-tuning the company’s distribution process, Snowden is now performing the role of vice president of mobile sales. His mission is to redefine the level of experience that mobile distributors have when purchasing from ISN, bringing customer service and product excellence to the forefront of every interaction. In this exclusive interview, Snowden talks about the changing dynamics of the tool and equipment distribution model.
Tenneco Celebrates a Decade of Customer Loyalty with 2008 Expert Plus Program
LAKE FOREST, IL – This year will mark the 10-year anniversary of the implementation of Tenneco’s Expert Plus marketing program for technicians. During this anniversary year, Tenneco expects a record 18,000 members to participate in the expanded Expert Plus program. “We’ve established Expert Plus as an industry-leading program, and we’re not stopping there,” said Sheryl
Monroe Extends ‘Slick Offer’ Promotion
Monroe Brakes has extended its “Slick Offer” promotion through Dec. 31. The program rewards consumers with a mail-in rebate for the price of an oil change when they purchase a qualifying set of Monroe brake pads. “We started this program in June, and experienced an unparalleled level of support and success,” said Sheryl Bomia, North American Aftermarket programs manager for Tenneco. “The ‘Slick Offer’ drove repeat business to our service dealers’ oil change bays while giving consumers an extra incentive to have their brakes replaced or serviced, and it will continue to do that through the busy fall and winter service seasons.”
Monro Muffler Brake Third Quarter Sales Increase 15.1 Percent
Monro Muffler Brake has announced record financial results for the third quarter and nine months ended Dec. 23, 2006. Third quarter sales increased 15.1 percent to a record $103.8 million from $90.2 million last year. Comparable store sales for the quarter increased 2.9 percent on top of last year’s third quarter gain of 4.7 percent. The company’s comparable store sales increase was led by major maintenance categories, such as shocks, brakes and alignment, as well as the service and tire categories.
ACDelco Drives Business to ISCs with “Battery Bucks” Promotion
GRAND BLANC, MI — ACDelco has announced another promotion to help Independent Service Centers (ISCs) grow their businesses and improve customer retention. To promote ACDelco’s new “Battery Bucks” rebate promotion, the company has said it will sponsor up to 250 mailings to targeted customers of any ISC or ACDelco Total Service Support (TSS) account that