Goodyear Launches First Product-Driven Advertising Campaign in Five Years
Goodyear Tire & Rubber has launched an aggressive media campaign in support of its new Assurance brand of tires. Goodyear’s 30-second television commercial for Assurance debuted yesterday on both network and cable television. The commercial is being aired on ABC, CBS and NBC, along with ESPN, MSNBC, TBS, CNBC, The Discovery Channel and The History Channel.
Bridgestone to Raise Tire Prices
Bridgestone Corp, Japan’s biggest tire maker, said Monday it will raise prices of tires for shipment in Japan, effective June 1, to cover higher prices of natural rubber and other raw materials.
Cooper Tire Puts on its Game Face
The official tire of six NCAA conferences, Cooper Tire & Rubber is taking an experimental approach to building regional brand awareness through a series of pre-game and on-court interactive promotions at upcoming NCAA basketball games. “We’re aiming to activate our corporate partnerships by pushing our involvement past simple signage, and enhancing our consumer’s sports experience,” said Pat Brown, vice president of advertising and communications at Cooper Tire.
Treading a New Path
Goodyear Tire & Rubber Co. is hoping to make a huge splash with a new high-end line of all-season tires. The Akron, Ohio-based company will roll out its Assurance line this spring with its biggest advertising blitz in more than a decade. Goodyear is counting on the new tires to help deliver a turnaround after four years of disappointing sales.
OE and Replacement Tire Shipments Increased in 2003
Medium truck tire shipments in 2003 – both OE and replacement – saw their biggest increases in years, according to preliminary tire shipment data released by the Rubber Manufacturers Association (RMA). Meanwhile shipments of passenger and light truck tires saw only modest growth. Despite a wild year of carmaker and dealer incentives, it doesn’t appear the OE market had such a good 2003. Compared to 2002 shipments, OE P-metric tire shipments actually fell 4.9 percent, totaling 54.54 million units. Meanwhile, OE shipments of LT-metric tires fell 4.2 percent vs. 2002, reaching just 7.95 million units for the year.
New Tire May Put Goodyear on Track
It’s a mystery tire that’s making a lot of tire dealers, analysts and investors excited — and seems to be pushing the stock upward. Goodyear Tire & Rubber plans to launch a new high-end line of passenger tires next month with huge fanfare at its annual convention of dealers and distributors in Orlando, Fla. Some say the tire line, known as Assurance, could become Goodyear’s hottest-selling new line in a decade, a move that could go a long way to helping the Akron, Ohio-based company boost its flagging sales and turn around three years of losses.
Bridgestone Americas’ Lampe To Retire
John Lampe, chairman, CEO and president of Bridgestone Americas Holding, who led the company’s remarkable recovery after devastating tire recalls in late 2000 and early 2001, announced today that he is retiring effective Mar. 31. He will be succeeded as chairman and CEO of BAH by Mark Emkes, currently chairman, CEO and president of Bridgestone/Firestone North American Tire (BFNAT). Lampe announced his retirement this afternoon during a company-wide live Web cast and conference call. In addition, Lampe and Emkes granted Tire Review an exclusive in-depth interview about the retirement and the company’s future plans earlier this morning.