Automotive Communicators Discuss Preparing For and Dealing With Crisis
The Automotive Public Relations Council (APRC), the professional peer group of the Motor & Equipment Manufacturers Association, will examine the issue of “Dealing with Crisis” during its annual Spring Conference. Slated to take place Wednesday, April 21, at the Dearborn Hyatt Regency in Dearborn, Mich, this event will provide insight on how automotive public relations professionals should plan and execute successful crisis communications strategies.
Federal-Mogul Reports Loss
Federal-Mogul lost $120.7 million in the final three months of 2003, 7 percent more than it lost in the same quarter of 2002. For the year, the Southfield-based automotive supplier, which makes such products as Champion spark plugs, Anco wipers and Wagner lights, lost $189.5 million. That’s far below 2002’s net loss of $1.6 billion, which included a $1.4-billion accounting charge.
Douglas Battery Wins Spartan Motors Supplier Award for Second Consecutive Year
Douglas Battery has been selected as a recipient of Spartan Motors’ “SPAR STAR” supplier performance award. The award is presented to suppliers who met or exceeded Spartan’s standards in product performance, on-time delivery, quality, value, service and customer care. With nearly 300 suppliers in the running, Douglas Battery, was one of only fifteen who qualified to receive the award.
SKF to Continue as Roush Racing Sponsor
SKF USA Inc. and Roush Racing have signed a new sponsorship agreement that features SKF as the primary sponsor of Jeff Burton’s No. 99 Ford Taurus for two NASCAR Nextel Cup events: February 22 in Rockingham, N.C., and March 14 in Atlanta, Ga.
Radiator Repair Chain Takes Pollution Prevention Seriously
Radiator repair work — with antifreeze, lead-based solder and other hazardous materials — seems anything but environmentally friendly. But Mac’s Radiator, a Portland, Ore.-based chain of repair shops with a Eugene outlet, is part of an industry effort to change that perception. The Mac’s shop in west Eugene is the first business in the city to be certified under the Eco-Logical Business Program, a government-run pollution prevention project for small businesses.
Cooper Tire Puts on its Game Face
The official tire of six NCAA conferences, Cooper Tire & Rubber is taking an experimental approach to building regional brand awareness through a series of pre-game and on-court interactive promotions at upcoming NCAA basketball games. “We’re aiming to activate our corporate partnerships by pushing our involvement past simple signage, and enhancing our consumer’s sports experience,” said Pat Brown, vice president of advertising and communications at Cooper Tire.
CBS Segment Featuring ASA’s Ron Pyle Sparks Criticism from Insurers, Repairers
The Automotive Service Association’s (ASA’s) Chief Staff Executive Ron Pyle was recently featured in two CBS programs that addressed the issue of insurer-owned body shops. A number of insurers and repairers responded negatively to the segment, including the National Auto Body Council (NABC), which sent a stern letter to CBS News stating that the segment didn’t live up to its sensationalized billing, when Dan Rather told the viewing audience to stay tuned to see how consumers are possibly being ripped off by collision repair shops.
U.S. Faces Decline in Engineers As Student Programs Grow Overseas
The United States faces a shortage of engineers in coming years, and that could diminish the nation’s status as a leader in technology development and innovation, executives and educators say. The looming shortage comes as nations, including China and India, are seeing a boom in the number of students in engineering programs. Assuming the trend continues, it could result in the U.S. continuing to lose technology jobs to overseas competition.
“DST Asks” Parts Distributors: Which Features of a Computerized Business Management System are Most Useful to Your Business?
Our youngest readers may not be able to remember that there was a time before remote control technology when changing the channel on your television actually required getting up off the couch and making the long walk over to it. “Channel surfing” only existed when you could get one of your kids to sit next to the TV and turn the dial for you. Life was brutal then.
Wix Filters Gives NASCAR Drivers Added Incentive
WIX Filters is giving NASCAR series drivers yet another reason to get ahead of the pack on race day — the WIX Filters Lap Leader Award. Starting with the 2004 racing season, the award program extends through December 31, 2010. The WIX Filters Lap Leader Award includes cash payouts and an award trophy/plaque that will be presented during pre-race ceremonies at each event, as well as a year-end payout and a trophy for the driver who leads the most races with the most laps for each series.