SMP Introduces New BWD Website
The company says the all-new interface gives visitors an engaging user experience on desktops, smartphones and tablets while delivering meaningful brand content. In addition to the new website launch, BWD’s award-winning eCatalog also was redesigned from the ground up.
BWD Automotive Releases More Than 800 New Part Numbers
All new applications are listed in the eCatalog found at www.BWDbrand.com and in electronic catalog providers.
BWD Automotive Releases 709 New Part Numbers
More than 300 new switches, including combination, multi-function, power seat memory, cruise control, fog lamp and more, covering more than 170 million additional VIO, highlight this expanded coverage for BWD.
BWD Automotive Releases 388 New Part Numbers
The part number expansion offers coverage for an additional 70 million additional VIO.
BWD Automotive Releases 370 New Part Numbers
This expanded coverage for BWD is highlighted by 37 new ABS speed sensors for an additional 3 million VIO. Other expanded categories include relays, emission controls, sensors, computerized engine controls and more than 130 new multi-function and combination switches.
BWD and Murray Temperature Control Honored by O’Reilly Auto Parts
The award was presented to BWD and Murray Temperature Control for fostering excellence in training and technical support, which includes hands-on clinics available in both English and Spanish, technical hotline support and training materials.
SMP Adds Motorcycle Parts to BWD Brand Product Lineup
The BWD motorcycle line offers direct replacement parts, primarily for Harley-Davidson with OE match or heavy-duty improved construction. One example is a high-performance 8mm triple-silicone wire design that can be used with stock or custom coils.
BWD Tech Team Program Unveiled
LONG ISLAND, NY – BWD has unveiled a new name and logo for its Vehicle Service Professionals (VSP) technical assistance hotline. Effective immediately, it is now known as the BWD Tech Team. “The same quality technical assistance given to more than 40,000 callers to the VSP Technical Hotline during 2007 is now available to professional
BWD Automotive Announces Winners of the “Be an All-Star” Sweepstakes Promotion
LONG ISLAND CITY, NY — BWD Automotive announces the winners of its “Be an All-Star” sweepstakes promotion for counter personnel and professional technicians, which ran through Dec. 31, 2006. “The BWD ‘Be an All-Star’ promotion was a great success, as we received thousands of entries,” said Jay Eckstein, BWD brand manager “I’d like to congratulate
BWD Automotive Introduces New Engine Management Packaging Design
LONG ISLAND CITY, NY – BWD Automotive has introduced a new packaging design for its entire line of engine management products. “This is a new, high technology look for a well established, full-coverage engine management program,” said John Nodson, director of marketing. “BWD remains a leader with products such as DIS modules, oxygen sensors, high-energy