Chad Beeson Appointed to AIM’s Technical Support Department
RANCHO CORDOVA, CA — AIM has announced the addition of Chad Beeson to the company’s technical support department. Beeson joins AIM from Winchester Auto Parts in Soquel, CA, a Parts Plus affiliate. During his time there he was a shift manager, selling auto parts to both retail and commercial customers. Previously, Beeson was the service
Like Ford, GM Also Cuts Production on Weak Truck, SUV Demand
General Motors Chairman and Chief Executive Officer Rick Wagoner announced this week that GM will cut production. He made the announcement hours after Ford Motor Co. announced a 21 percent cut in fourth quarter production because of a sharp drop in sales of fuel-guzzling trucks and sports utility vehicles.
Speed Tech Performance to Offer Discounts to Fire, Police, Military Personnel
Speed Tech Performance (STP) has announced the development of a worldwide discount purchasing program for fire, police and military personnel. Effective immediately all products manufactured by STP will be offered at a 5 percent discount to currently employed police, firefighters and military service men and women.
Speed Tech Performance Selects MMM as PR Firm of Record
Speed Tech Performance (STP), manufacturers of aftermarket products for the ‘67-69 Camaro, ‘70-81 second generation Camaro, ‘68-74 Nova, ‘64-72 A Body and the ‘94-96 B Body Impala SS, has retained Media Management Marketing (MMM) as its public relations firm of record. Products manufactured by the company include control arms, cross shafts, dust covers, bushings, body mounts, offset shackles, brake brackets, trailing arms and hubs.
Champion Spark Plugs, Dale Earnhardt Jr. Team Up in New Ad Campaign
Dale Earnhardt Jr., one of the world’s most popular stock car racers, reveals Champion as his preferred brand of spark plugs in an extensive new consumer advertising campaign unveiled by Federal-Mogul, which makes Champion brand spark plugs.
DuPont Hot Hues Receives Product of the Year Award
The DuPont Hot Hues Hot Candy Colors dye concentrates line was named New Product of the Year at the 8th Annual Goodguys PPG Nationals held in Columbus, OH on July 8-10. The award was for the Best Paint or Car Care Product category.
Executive Interview with Tom Marx, President and CEO of The Marx Group
The Marx Group was founded in Los Angeles more than two decades ago, in 1984. Since 1997, the full service marketing communications company has been based in Northern California, and includes a staff of eight, with locations in Chicago (public relations), New York (creative), Los Angeles and Denver (account services). The Marx Group began as an advertising agency serving the apparel agency. Today nearly three-quarters of its business is focused on the automotive aftermarket. Join us as the company’s founder, Tom Marx, shares his experiences from a colorful career as a professional race-car driver, repair shop owner, author and advertising executive, and gives us the keys to getting sales and marketing to work in collaboration.
Edelbrock Exhibit to Be Shown at Wally Parks NHRA Motorsports Museum
For nearly 67 years the name Edelbrock has been synonymous with performance and racing. The story of this remarkable family and company, which helped shape the hot rod car culture and launch an industry, began in 1938 with Vic Edelbrock Sr. working in a small garage in Los Angeles. It continues today with Vic Edelbrock Jr. at the helm of the $115 million-plus Edelbrock Corporation. Now this story of ingenuity and automotive performance will be told through a special exhibit at the Wally Parks NHRA Motorsports Museum, presented by the Automobile Club of Southern California.