Matco Tools Launches New Recruitment Campaign
Campaign centers on accounts of four real franchise owners.
Pete Kornafel, GAAS Scholarship Chairman, Receives 2010 MEMA Triangle Award
For more than 30 years, MEMA has presented its Triangle Award periodically to that person, persons or organization whom the association’s members choose to honor for selfless contribution to the automotive industry.
Reworked Rancho Site Adds Interactivity
The site, said Tenneco, features “more interactivity, simpler navigation and added content,” allowing consumers to “interact and engage in the brand’s online presence.”
Beck/Arnley Introduces New Brand Marketing Campaign
“Parts Made Right. Life Made Easy.” to be company’s new tagline.
Continental Launches ‘Revolution’ in Commercial Vehicle Tires at Mid-America Trucking Show
The “Continental Revolution” is a new program designed to improve the product, service and training offerings to commercial vehicle tire customers.
Maxiforce Announces Launch of New E-Order Platform
The new e-order service allows customers to place orders and quickly and easily and offers several new features.
Tomorrow’s Technician Now on Facebook
Become a “Fan” and receive a special offer.
More than 50,000 Customers Sign Up for OrderKeystone.com
POMONA, CA – Keystone Automotive Industries has reported that in the three years since the launch of the OrderKeystone.com website, more than 50,000 users have signed up for the service. “Keystone is thrilled with the ongoing positive response to the OrderKeystone.com Web site,” said Vice President Christopher Northup. “We believe that by making regular updates
Aftermarket Marketing Best Practice: SEO Should Be an Extension of Your Marketing Efforts
This week, The Catevo Group presents its recommendations of best practices for Search Engine Optimization and why it should be an important part of your marketing plan in 2008.
Beck/Arnley Introduces New Identity Campaign
Beck/Arnley has announced the re-launch of its brand, redesigned to reflect the company’s mission of providing professional technicians with the crucial parts needed to repair foreign nameplate vehicles. Beck/Arnley’s “You Just Know When Something is Genuine” identity campaign consists of a re-designed website, www.beckarnley.com; a new company tagline — GENUINE Foreign Nameplate Parts – as well as an updated logo and an advertising campaign emphasizing the “You Just Know When Something is Genuine” theme.