Executive Interview with Rich White, Vice President of Marketing & Communications, AAIA, and Executive Director of the Car Care Council
Rich White is vice president of marketing and communications for the Automotive Aftermarket Industry Association (AAIA). He oversees marketing, public relations, media relations, publications, Web sites and most recently, the Car Care Council and the “Be Car Care Aware” consumer education campaign. With National Car Care Month just around the corner, White provided aftermarketNews.com with an update on the “Be Car Care Aware” consumer education campaign and the Car Care Council’s plans for this year. He also shared how aftermarket companies can become more involved in the campaign.
More Aftermarket Eye Candy at This Year’s North American International Auto Show
Although there’s no shortage of muscle on the main floor at this year’s North American International Auto Show — the 850-horsepower Chrysler ME412 concept is only the beginning — there’s also a subterranean performance theme that’s been missing from previous shows. Once the take-it-or-leave-it realm of marginal players like Daewoo and stillborns like the revival Cunningham sports car, Cobo Center’s downstairs Michigan Hall exhibit area is studded this year with an intriguing array of production vehicles enhanced by aftermarket bolt-on goodies: designer wheels, low-profile tires, oversize brakes, high-performance shock absorbers and more.
Motor Industry Chiefs See More Mergers and Acquisitions Ahead, Especially in Asia
Automotive executives are losing their taste for strategic alliances and expect to see an increase in mergers and acquisitions in the industry over the next five years, particularly in Asia, according to the results of the fifth annual survey of the automotive industry by consultancy KPMG LLP. Consolidation was seen as occurring globally, but respondents in particular focused on Asia, where 73 percent said they expect an increase. Sixty percent pointed to an increase in Europe, while 50 percent of those polled saw stepped up M&A activity in North America.
Executive Interview with Wolfgang Winzer, Vice President and General Manager of Siemens VDO Automotive Corp. Service & Special Solutions, North America
Our latest edition of “Executive Interview” features Wolfgang Winzer, vice president and general manager of Siemens VDO Automotive Corp. Service & Special Solutions, North America. Winzer recently talked with aftermarketNews.com about the company’s extensive history in the OE market and how this will help them build a stronger aftermarket segment. He shared some of the company’s goals for its aftermarket business in the coming years.