Kingdom Auto Parts Reports Favorable Court Ruling in Lawsuit
Kingdom Auto Parts (KAP) has reported that on Sept. 25, the United States District Court for the Eastern District of Michigan issued an opinion finding that Tenneco Automotive failed to demonstrate a strong likelihood of success on the merits of its unfair competition claims premised on KAP’s use of Tenneco’s stamped part numbers and alleged selling of Kingdom Auto Parts struts under the “Quick-Strut” mark, or its claim of copyright infringement.
Monroe Launches Fall ‘Save a Squirrel’ Promotion
MONROE, Mich. – Monroe plans to usher in the fall vehicle repair season through the Monroe “Save the Squirrels!” promotion for motorists replacing their shocks or struts. “This is a great opportunity for motorists to have their shocks or struts checked and replaced, if necessary, while receiving exciting savings on future automotive repairs,” said Sheryl
More Than 450 XL Parts Customers Turn out for Monroe Ride and Drive
More than 450 repair shop owners, service writers and technicians participated in the Monroe Ride-and-Drive technical training experience during the annual XL Parts Open House which took place in early April in Houston. The popular hands-on training experience is part of the Tenneco Technology Tour. The Monroe Ride-and-Drive experience enables automotive professionals to compare the steering, stopping and stability characteristics of late-model vehicles equipped with worn original equipment ride control units and identical vehicles fitted with new Monroe replacement shocks and struts. The program is expected to train more than 7,000 automotive professionals in at least 39 major North American markets this year.
Auto Pride Speaker: Language is the Culprit in Lost Sales Opportunities
Mac McGovern believes the key for suppliers to sell more parts to repair shops comes down to language. It’s both about how countermen refer to technicians and how repair shops approach their business. “The parts industry’s responsibility is to teach the repair shops how to approach the customers,” said McGovern, who owned his own repair shop for 30 years. He’s now director of training for KYB America. He spoke during Saturday morning’s keynote address, titled “Parts people are from Venus, Installers are from Mars,” at Auto Pride’s annual meeting at the JW Marriott resort in Orlando, Fla.
Monroe Releases New Ride Control Catalog
Tenneco has issued a new, tri-lingual Monroe ride control master catalog featuring an extensive offering of shock absorbers, struts, strut assemblies and related components for passenger vehicle and medium-duty applications. The catalog introduces more than 150 new part numbers for domestic and foreign-nameplate applications registered in North America, continuing the brand’s coverage expansion.
Universal Technical Institute Teams Up with NASCAR Angels
Universal Technical Institute (UTI) has teamed up with NASCAR Angels, NASCAR’s nationally-syndicated reality television show that helps deserving people in need of a transportation fix, to promote the importance of car care and the value of automotive technicians. As a major sponsor of the TV show, UTI will be fully-integrated via in-show billboards and commercials, as well as branding, product placement and a scholarship promotion.
Aftermarket Marketing Best Practice: SEO Should Be an Extension of Your Marketing Efforts
This week, The Catevo Group presents its recommendations of best practices for Search Engine Optimization and why it should be an important part of your marketing plan in 2008.
2007 Readers Choice Awards Announced
For 11 straight years, Underhood Service, ImportCar and Brake & Front End magazines have recognized the advertisers who are the foremost communicators in the industry with their annual Readers’ Choice Award. Given to only 10 companies from each magazine, the winners are determined by surveys conducted by Babcox Research that ask readers which ads they recall seeing and reading.
Tenneco’s Monroe Brand Funds CCPN Scholarships
Tenneco has announced a $10,000 donation on behalf of its Monroe brand to fund shop management education and technical training scholarships through the Car Care Professionals Network (CCPN). The donation is the first of its kind to CCPN, which was established in 2007 by the Automotive Aftermarket Industry Association (AAIA) to represent the interests of automotive service businesses and their employees.
Monroe Partners with Canadian Shops to Sell ‘4 More’ Per Week
Monroe has announced a new business-building initiative designed to help Canadian service dealers develop strong customer relationships and increased profitability by selling ‘4 More’ shocks or struts per week. The brainchild of Tenneco’s Canadian sales team, the “4 More” program has generated hundreds of technical and sales training sessions with service dealer customers across Canada.