Bridgestone Drops Superbowl Halftime Show, but Seeks to Broaden NFL Exposure
In dropping in annual commitment to the Super Bowl Halftime Show – an estimated $5 million sponsorship – Bridgestone said it instead plans to expand advertising during NFL games and related events, such as the pre-draft NFL Combine, and “engage more closely with consumers by allowing exclusive behind-the-scenes access at key NFL events throughout the year.”
Bridgestone Unveils New Akron Tech Center
At a grand opening ceremony yesterday, Bridgestone Americas unveiled its new $100 million Americas Technical Center in Akron, Ohio.
Ex-Bridgestone Scientist Busted on Trade Secret Theft Charges
Investigators said Xiaorgon Wang downloaded proprietary information after he was fired, including research on polymer formulas and unpatented data.
Bridgestone Planning U.S. Guayule Farm, Research Center
Bridgestone Americas said its parent company is looking for land in the southwestern U.S. to establish a guayule farm and a process research center, which it hopes to have launched by the end of 2012.
Saul Solomon Leaving Bridgestone for Nashville Law Post
Bridgestone Americas executive Saul Solomon, who was instrumental in negotiating the tiremaker’s purchase of Bandag Inc., has been nominated to become the new law director for the Nashville Metro government.
Bridgestone Recognizes Company Inventors
The 32nd annual Bridgestone Americas Inventors Night, held in Akron, Ohio, honored those who contributed to 74 U.S. patents issued in 2010 and the development of numerous trade secrets.
More Updates from Japan: Bridgestone Restarting Plants, Nissan Updates Status in Region, Mazda Announces Donation
Bridgestone and Nissan provide updates on operations in hard-hit regions of Japan.
More Details on Bridgestone Restructuring
As part of the restructuring, the company will cut roughly 425 jobs nationwide over the next six to nine months. Forty of the positions are either contractors or open positions, according to a report in The Tennessean.
Bridgestone Returns as Official Tire of the NHL
As part of the agreement, Bridgestone will return as the title sponsor of the award-winning outdoor game, the Bridgestone NHL Winter Classic. The event, which is typically the NHL’s most-watched regular-season game, takes place on New Year’s Day.
New Marketing VP for Bridgestone Bandag
Scott Damon previously served as director of strategic channels and products for Bridgestone Bandag.