Automakers Tailor Ads to Woo Minorities
The auto industry increasingly is targeting the black, Hispanic and Asian American communities with tailored advertising, as the buying power of minorities grows, according to a recent report in the Seattle Post-Intelligencer Reporter . Companies are now beginning to create ads that speak to specific audiences, placing them in targeted media outlets. According to Randi Payton, publisher of the magazines African Americans on Wheels and Latinos on Wheels, this increased attention to diversity is even making its way into the design of cars, as automakers tailor products to lifestyle choices.
Hayes Lemmerz Announces Agreement with Strick
Hayes Lemmerz International’s commercial highway division has reached a new supply agreement with Strick Corp. Hayes Lemmerz will supply 100 percent of all standard, non-specified, wheel end components for Strick in 2004 and 2005. This includes CentruMount steel wheels, cast hub and drums and Centrifuse brake drums.
Superior Industries Announces Board Resignation
Aluminum wheels and automotive components supplier, Superior Industries International announced that Rudolph (Rudy) Schlais, Jr. has resigned from the company’s board of directors. The company cited personal reasons for Schlais’ resignation. He was elected to Superior’s Board in March 2003.