The Week in Review (June 18-22, 2007)
By Amy Antenora Editor The Week in Review offers a snapshot of the most read stories of the week as seen on aftermarketNews. To access the complete stories, simply click on the highlighted links. If you missed reading one of our daily news emails, click on any of the dates listed at the bottom of
Which of Your Employees is Ready to Take the Next Step?
The Automotive Aftermarket Industry Association’s Leadership Development Network (LDN) is encouraging junior-to-mid-level aftermarket professionals to develop lasting involvement in the industry and the association through participating in the Fall Leadership Days. “The Next Step program is the heart and soul of the LDN Committee,” said LDN past chairman Frank Frederick, ROL Manufacturing of America, Inc.
Tenneco Launches Monroe Billboard Campaign
MONROE, MI – Monroe recently launched a new outdoor advertising campaign currently being seen by motorists across the U.S. and Canada. The “underwear” campaign, a concept that communicates the need to replace ride control components after 50,000 miles for a smoother ride profile and better handling, is back for its second year. Monroe shocks and
Midas Launches New Safety and Reliability Advertising
Midas is launching a new series of television commercials that feature everyday life stories to dramatize how people can depend on Midas automotive services to help customers keep their vehicles operating safely and reliably. With the focus on safety and reliability, the new commercials add a higher level of importance to the “trust” campaign that Midas began in March 2004.
Executive Interview with Peter Culley, Vice President Aftermarket for PBR International Limited
Peter Culley, vice president aftermarket for PBR International Limited, has devoted his entire working life to the automotive brakes industry. With a background in mechanical engineering and extensive experience in global automotive markets, including a 25 year association with the North American market, Culley has been instrumental in orchestrating PBR’s global aftermarket expansion.
Illumaware Corp. Offers New Services
Illumaware Corp., a provider of data translation and synchronization services to major corporations in the automotive aftermarket, has added a new offering to its product lineup. The company has launched an entire suite of services designed to facilitate aftermarket product information management, data synchronization and dissemination. Called EvoKat, the new service lets customers maintain their product data in standards such as PIES and ACES, in addition to other formats.
Jason Jarrett Joins Team at Dale Jarrett Racing Adventure
Jason Jarrett has joined Dale Jarrett Racing Adventure at its new corporate headquarters in Newton, NC. Also, Troi Hayes, formerly the senior director of marketing at Talladega Superspeedway for International Speedway Corp. has joined the company as the senior vice president of marketing.
Publisher’s Perspective: Channel Partnering
In a recent aftermarketNews interview, Affinia President and CEO Terry McCormack made some very poignant comments regarding the interaction between customers and channel partners in the automotive aftermarket. Terry is a distinguished and respected aftermarket leader, with more than 30 years of experience. So, when he speaks, he’s drawing from a wealth of knowledge, wisdom and a record of success.
Ford Puts Computer in Truck; Delphi Hypes Satellite Radio
Personal technology is becoming a significant part of our driving experience. At this year’s Consumer Electronics Show in Las Vegas, carmakers and automotive suppliers had plenty of visibility.
Brembo Posts Six Percent Profit for Nine Month Period
Brembo has posted a more than 6 percent increase in sales and net profit for the nine month period ending Sept. 30, compared to the same period last year.