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Monroe, Walker Launch Broad Education Program for Next Generation of Automotive Technicians

Tenneco Automotive’s Monroe and Walker brands are partnering with several leading automotive vocational education programs to advance automotive technical training through the new Tenneco DRIVE program, unveiled at Alfred State College, Alfred, NY.

Monroe Offers Cash-Back Rebate to Consumers Who Replace Worn Shocks and Struts with Qualifying Units in September and October

The fall automotive maintenance season officially began September 1 at thousands of North American service locations thanks to the Monroe “Count Shockula” consumer rebate promotion from Tenneco Automotive. The “Count Shockula” promotion will reward vehicle owners with a cash-back rebate on one premium replacement* Monroe shock or strut with the purchase of three qualifying units in September or October.

Exide Technologies Appoints Jeff Barna Vice President, U.S. Aftermarket Sales and Branch System

Exide Technologies announced that Jeff Barna has returned to the company as vice president – U.S. aftermarket sales and branch system, effective September 1.

Aftermarket eForum: DAY 2 & 3: Breakouts, The Military & Microsoft

The latter half of the Aftermarket eForum brought attendees to hear some breakouts and some views of the aftermarket from the military and a software corporate giant.

Executive Interview: From Education to Enforcement: MEMA’s Brand Protection Council and its Role in the Fight Against Counterfeiting

It’s hardly been two years since MEMA first sent out feelers to its members, looking for any interest in forming a council to look more closely at issues relating to counterfeiting and intellectual property rights violations.Several members of the council took time to talk with aftermarketNews.com about their own experiences protecting their companies’ brands against IPR violations and counterfeiting.

Walker Expands on Import Exhaust Coverage

Recognizing that the owners of import passenger vehicles prefer replacement components that deliver OE-style performance and durability, Tenneco Automotive has developed a vast array of premium Walker exhaust products that help deliver like-new sound and flow characteristics and feature premium materials for extended service life.

Qualitor, Inc. Names David Peace President of Pylon

David F. Peace has been named president of Qualitor’s Pylon Wiper division. Peace joins Pylon from Jordan Industries where he served as CEO of Jordan Automotive Aftermarket, Inc. since 2002. Prior to Jordan, Peace served as vice president and general manager of three business groups at Visteon from 1997 to 2002, including Visteon’s Global Aftermarket Operations.

Terry Heffelfinger to Join Affinia Group

Product development expert Terry Heffelfinger has been appointed director of product planning for Affinia’s Under Vehicle Group, effective July 11, 2005.

Monroe, Walker Expand Import Ride Control and Exhaust Coverage

Tenneco Automotive announced a significant expansion of premium application-tuned Monroe replacement shock absorbers and struts for foreign-nameplate passenger cars, light trucks, minivans and SUVs, during an import technology briefing in June at its Monroe, MI, headquarters.

Rancho Celebrates 50th Anniversary with Summer Promotion, Chances to Win iPod, Ford F-150

Enthusiasts can now earn fun and exciting premiums – including an Apple iPod Shuffle – through the purchase of qualifying Rancho products in the “Rancho’s Turning 50” promotion during the month of June. Participants also are entered into the grand-prize sweepstakes for the 2004 Rancho Ford F-150 project vehicle giveaway.