TIA Hires New Marketing Director
The Tire Industry Association (TIA) announced that its staff is now complete, with the hiring of a new marketing director, Colleen Wood. Wood comes to TIA with 14 years of marketing and association experience. With the closing of TIA’s Louisville office in January, many staff changes have occurred.
Diedrich Scholarship Applications Due
Incoming students planning to attend Northwood University in Midland, Mich., have until March 1 to apply for the Harvey Diedrich “Advantage” Scholarship. The award of $500 will go to a deserving student, majoring in either Marketing/Management or Automotive Aftermarket Management. Applications can be submitted online at www.northwood.edu. Diedrich was a longtime contributor to the aftermarket who passed away suddenly in June 2003. The scholarship was established by Diedrich’s friends and colleagues for his innovative marketing programs for Monroe shocks and Walker mufflers. He was principal architect of the highly successful “Walker Advantage” program.