TULSA, Okla. — Optronics International, an American offshore vehicle lighting manufacturer, has revamped its website. The new site is now live at OptronicsInc.com and includes database-driven content that is updated on a real-time basis, meaning that users get the most accurate information available.
“Our goal was to enhance the user experience with timely, comprehensive product data that was easy to locate and to understand,” said Brett Johnson, president and CEO of Optronics International. “Since the site went live on Sept. 2, our customer service call center already has experienced a significant decrease in inbound call volume and we attribute this directly to the increased functionality of the design.”
Rich content such as new product videos and installation videos are available on the Optronics website. A new fleet services video, titled “The Best of Both Worlds,” also is available on the new site and covers Optronics’ focus on serving the unique needs of today’s fleets.
The new site gives users easy access to digital versions of all current catalogs and sell sheets. Visitors can also scan all new lighting products and read news releases about key products and events. There is even a trade show schedule for those who want to visit in person.
Optronics products are available nationwide through its extensive distribution network of more than 12,000 convenient distribution locations. Users can access individual Optronics distributor websites by simply clicking on their logo icons.
An interchange function, built directly into the site’s search bar, allows users to type in the product number of virtually any competing vehicle lighting component to immediately identify the right Optronics lamp to match and replace it. SAE lens coding is provided on applicable products and allows users to verify pertinent regulatory data.
Optronics used its new site construction as the impetus to expand its social media platform as well. Visitors can interact with Optronics on Facebook, YouTube, Instagram, LinkedIn and Twitter and can access late-breaking news about the company and information on lighting applications, new products and video.
“Our social media presence has also been greatly enhanced in conjunction with our new website and I invite people to connect with us,” Johnson said. “Now, in addition to having some of the most advanced vehicle lighting, we have the newest and most up-to-date site in the industry.”
