MIDLAND, Mich. – Dates for the next Tire Leadership 21 education program have been announced by Northwood University and the Center for Tire & Service Education (CTSE). The next two-week seminar will be held March 22-27 and Sept. 13-18, 2015. Participants must attend both sessions.
Tire Leadership 21 was specifically designed to develop the next generation of tire dealer managers and owners. It covers a wide range of business, management and leadership topics that are critical to the success of future independent tire-dealer managers and owners. The program was created through a unique collaboration between a group of leading tire dealers (CTSE) and Northwood University, a fully accredited, private, non-profit business university that specializes in managerial and entrepreneurial education.
“Our first Tire Leadership 21 program, which concluded in April, was a great success,” said Kim Sigman, owner of Community Tire Pros of Phoenix, Ariz., and a member of the CTSE board. “The program is the perfect venue for developing future leaders in any tire dealer business.”
The program’s structure features a pair of one-week, on-campus sessions. Session I will be held in late March at Northwood’s campus in Midland, Mich. Participants will reconvene mid-September at Northwood’s campus in West Palm Beach, Fla. At the conclusion of the program, participants will be required to complete an individual project that must deliver $25,000 in annual additional revenue or savings to their employers.
Academic support for the program comes from Northwood University and its University of the Aftermarket continuing education division. The University of the Aftermarket manages executive and continuing education programs targeted to the motor vehicle aftermarket. Northwood was founded in 1959 and grants bachelor’s (BBA) and master’s (MBA) degrees in a variety of business disciplines, including automotive aftermarket management. Although Tire Leadership 21 is a non-degree, continuing education program, it still leverages Northwood’s extensive academic resources, including its world-class faculty and residential campuses.
Faculty for Tire Leadership 21 will come from a combination of Northwood’s DeVos Graduate School of Management and subject-matter experts from within the tire and service industries. The program also will include a series of recognized experts – from within and outside of the tire and service industry – to serve as guest speakers.
The program features a range of university-level tire dealer focused business, management and leadership subjects, such as:
• Finance
• Accounting
• Business Strategy
• Management
• Corporate Vision
• Leadership
• Operations
• Industry Trends
• Marketing & Social Media
• Team & Corporate Culture
• The Customer Experience
• Critical Thinking
• Problem Resolution
The 2015 Tire Leadership 21 program will be limited to 30 participants on a first-come, first-served basis. The program cost, which includes tuition, meals and class materials, is $5,995. Hotel-style, on-campus accommodations are available (Midland location only). All management-track/management-potential North American tire dealer employees, managers and owners are eligible to attend.
Contact Brian Cruickshank to learn more and to confirm your attendance at 989-430-7774 or [email protected].
