VOORHEES, NJ — Barolin & Spencer, Inc., a full service marketing communications firm specializing in the automotive aftermarket, has been appointed as the public relations agency for NGK Spark Plugs (USA), Inc., a subsidiary of NGK Spark Plug Co., LTD., the world leader in spark plugs and oxygen sensors.

The announcement was made by Mark Sprague, marketing manager, Aftermarket Division, who noted that account assignment applies to the company’s NGK Spark Plugs and NTK Technical Ceramics brands, which are marketed by NGK Spark Plugs’ Automotive Group, based in Wixom, MI.

Established in 1988 as a full service marketing communications firm, Barolin & Spencer serves clients in the automotive OE and aftermarket sectors as well as the industrial, healthcare and service industries. The company provides comprehensive expertise and consultation for brand development and management, market analysis, and strategic planning. Today, Barolin & Spencer serves a wide variety of domestic and international clients including multinational corporations headquartered in the USA, Europe and Japan.