BETHESDA, MD — The Be Car Care Aware (BCCA) campaign has published its latest monthly marketing brief aimed at shop owners. Manufacturers, WDs and parts stores can utilize these messages in their own efforts to promote the “Be Car Care Aware” message among shop owners.
This month, BCCA is focusing on the tune-up. Just in time for National Car Care Month, the Be Car Care Aware campaign has introduced the 21st Century Tune-up. This program helps re-define and educate motorists about what a tune-up should consist of on today’s vehicles.
The following message can be incorporated into marketing materials aimed at the shop owner:
Do your customers think a “tune-up” is obsolete? Do they think their vehicles don’t need service at regular intervals?
Because sophisticated ignition and fuel systems now are the norm, many motorists think their vehicles need little or no service. During National Car Care Month (NCCM) in April, shop owners are encouraged to set aside a day or evening to host free vehicle check ups. This is the opportune time to showcase your business while educating motorists about their vehicles, specifically the systems that should be inspected in a 21st Century Tune-up:
* battery, charging and starting
* engine mechanical
* powertrain control (including onboard diagnostic checks)
Find out more about the 21st Century Tune-up at www.carcare.org. For NCCM information, click on Industry (upper right), then National Car Care Month in the blue bar. For more information call the Car Care Council at 240-333-1088.
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