HOUSTON – According to a new national survey conducted by Kelton Research, motorists, on average, estimate that a vehicle should go for more than 200,000 miles before sending it into retirement. In fact, those American car owners think that a vehicle doesn’t get "old" until it hits around 147,000 miles, and nearly nine in 10 (86 percent) vehicle owners are more concerned with engine upkeep than their vehicle’s aesthetics on the inside or outside.
The survey also revealed that 85 percent of motorists are more concerned about the longevity of their vehicles, compared to their homes; and rather than using its actual age, 68 percent of car owners use their vehicle’s mileage as the key indicator in determining how old it is.
The survey conducted by Kelton Research, included a sample of 511 American car owners, 18 years of age and older. Quaker State shared the results of the survey as a tie-in promoting its new Quaker State Defy motor oil, designed for higher-mileage engines.
"With drivers wanting so much mileage from their vehicles, the potential for engine wear and tear is greater and the need for car owners to care for their vehicle’s engine is most important," said Chris Hayek, Quaker State global brand manager. "We at Quaker State are committed to meeting the needs of drivers everywhere, which is why we developed Quaker State Defy motor oil to help drivers who are looking to keep their engines running for a long time."
Quaker State Defy is formulated to more effectively meet the changing needs of engines and help higher-mileage engines fight wear, the company says. The company claims that technology in the new formulation makes it so durable that independent tests prove it can virtually stop future wear in the engine.**
"The product features higher levels of heat activated anti-wear additives, so that from the date Quaker State Defy motor oil is put into service, it prevents up to 98 percent of future metal to metal wear.** These anti-wear additives target high-temperature and high-wear surfaces where they are needed most, making Quaker State Defy ideal for consumers who want a higher level of protection or who own high-mileage vehicles," added Hayek.
**Based on Sequence IVA wear test
