Maxxis Nets Knicks Sponsorship

From Tire Review

SUWANEE, Ga. – Maxxis announced it will be an official partner of the New York Knicks basketball team for the season’s remaining games.

During home games, Maxxis’ signage will appear courtside for 30 seconds of TV coverage on an LED board at Madison Square Garden. The Maxxis logo also will appear on the GardenVision Jumbotron and LED ribbon boards during the Road Ahead, which promotes the team’s upcoming schedule.

Maxxis also will sponsor a game night giveaway, giving attendees an item displaying the brands of both Maxxis and the Knicks.

With its global headquarters in Taiwan, Maxxis said its sponsorship of the Knicks is especially fitting given the success of player Jeremy Lin. Lin, whose parents are from Taiwan, has scored at least 20 points in the past six games, inspiring “Linsanity” in basketball fans, the tiremaker said. The Harvard graduate was called upon as a starting player for the team just this month and already has become a genuine phenomenon, Maxxis added.

Standard Motor Products, Inc. (SMP) announced the expansion of its Camshaft and Crankshaft Position Sensor program with late-model coverage for import and domestic vehicles.

Camshaft and crankshaft position sensors measure the relative position of the cam and crank, as well as the rotational speed and whether they are accelerating or decelerating. These sensors are highly complex, measuring and processing in real time, and even the slightest delay or inaccuracy can affect timing, impacting engine performance, fuel economy and emissions, according to SMP. Accuracy, speed, and durability are the most important characteristics of a properly functioning sensor, and Standard engineers and manufactures its Cam and Crank Position Sensors to meet these requirements, SMP said.