MAP Expands Brake Safety Awareness Event from a Week to a Month - aftermarketNews

MAP Expands Brake Safety Awareness Event from a Week to a Month

For the sixth consecutive year, the Motorist Assurance Program (MAP) will sponsor a period of Brake Safety Awareness. But this year, instead of covering just one week, the successful annual promotion will expand to the full month of August.

FALLS CHURCH, Va. – For the sixth consecutive year, the Motorist Assurance Program (MAP) will sponsor a period of Brake Safety Awareness. But this year, instead of covering just one week, the successful annual promotion will expand to the full month of August.
 
During Brake Safety Awareness Month, which will be held Aug. 1-31, more than 9,200 MAP participating facilities will offer inspections, educate vehicle owners regarding key undercar systems, provide complementary automotive troubleshooting materials and answer consumers’ preventative maintenance questions. Consumers can look for a repair facility prominently displaying its “Motorist Assurance Program” decal near its entrance or customer waiting area, or they can find participating stores in a particular area by visiting the MAP website at www.motorist.org.
 
Each installment of Brake Safety Awareness Month has brought increased participation by consumers, the program says. During the 2010 event, an average facility performed repairs on more than 50 percent of the vehicles inspected.
 
A highlight of the 2012 Brake Safety Awareness Month will be new point of sale promotional materials, including a poster that can be displayed in participating facilities and an information sheet titled “Brake Time,” which helps to educate consumers on the benefits of a brake inspection.
 
“For very obvious reasons, it’s important to make sure your brake system is working correctly and that all system components still have plenty of service life to ensure trouble-free performance,” said MAP President Barry Soltz. “Many vehicles require service that the average person wouldn’t be able to detect from daily driving, making it even more critical to perform periodic safety inspections. Plus, it’s important to know what to look out for when it comes to brake components and other undercar parts that periodically wear out.”
 
 
                                   
 

You May Also Like

Registration for AAPEX 2024 Now Open

AAPEX is the only event that combines live, interactive demos and training; expert-led business education; and in-person connection with the global automotive aftermarket community.

Registration for AAPEX 2024 is officially open. The event will take place November 5–7, at The Venetian Expo and Caesar’s Forum in Las Vegas, Nevada.

Recapping the 2023 AAPEX Show, 130 countries were represented and more than 500,000 square foot of expo space was available for attendee exploration. There were more than 100 training opportunities offered as well as 2,500 exhibiting manufacturers.

What to Expect at AAPEX 2024

The 2024 AAPEX Show will take place November 5-7 in Las Vegas.

AAPEX
Automotive Sales Council Announces Spring Membership Meeting

The meeting will be held the week of May 19, at the Hammock Beach Golf Resort & Spa in Palm Coast, Florida.

MEMA Aftermarket Suppliers Recaps 2024 Vision Conference 

More than 300 aftermarket executives heard industry leaders provide innovative insights and strategic outlooks into the future of the automotive aftermarket.

MEMA Aftermarket Suppliers Recaps 2024 Vision Conference 
Federated is Title Sponsor of Five More World of Outlaws’ Events

This is in addition to its continued sponsorship of the Federated Auto Parts Raceway at I-55, which hosts the World of Outlaws in April and in August for the prestigious Ironman 55.

Federated Becomes Title Sponsor of Five Additional World of Outlaws Events

Other Posts

MEMA’s SCO Forum Includes Tour of Long Beach Seaport

The Supply Chain & Operations (SCO) Forum meeting will take place May 14-15, in Long Beach, CA.

Continental Tire Introduces New Products at GOLD Dealer Meeting

Company leadership also detailed updates to marketing and incentive programs.

Conti GOLD Conference
High Performance Expo to Debut in Charlotte

The inaugural High Performance Expo (HPX) will be held from June 3-5, 2025, at the Charlotte Convention Center.

The High Performance Expo to Debut in Charlotte
ACC Provides Sneak Peek into Conference Speakers

Many thought leaders will share their knowledge on the latest trends, strategies and innovations in automotive communications. 

Automotive Communications Council