ALBION, Ill. – Luber-finer has announced it will display its new look, trailer wraps, electronic tools and other products at the 2011 Mid-America Trucking Show (MATS). MATS will be held from March 31-April 2 at the Kentucky Expo Center in Louisville. A Champion Laboratories brand, Luber-finer is approaching its 75th anniversary in heavy-duty filtration.
MATS attendees can enter a drawing for an Android Tablet by stopping by Luber-finer’s booth No. 17044 to receive a ticket. MATS attendees can receive an additional entry into the drawing by posting a comment on Luber-finer’s Facebook page (www.facebook.com/luberfiner) by the end of MATS (4 p.m. EST, April 2). Official contest rules are posted on Luber-finer’s website and Facebook page.
Visitors to the show will be presented with two opportunities to interact with Luber-finer as representatives will greet attendees in booth No. 17044 in the North Wing of the Expo Center, while a truck adorned with Luber-finer’s new trailer wraps will be located at the Expo Center’s main entrance.
The company’s fleet of heavy-duty delivery vehicles recently hit the interstates and highways featuring brand-new trailer wraps displaying Luber-finer’s new brand identity. This new look is carried through to the new Luber-finer booth at MATS, allowing guests to become more familiar with many of the components of the brand’s new Built To Do More campaign, which was launched last fall.
Luber-finer says that in addition to its industry-leading heavy-duty filtration products, the company will showcase its new electronic tools at MATS, including:
• The new Luber-finer Android phone app, which can be downloaded free from the Luber-finer website (www.luberfiner.com/app) or from the online Android Market. The phone app provides installers and other Luber-finer partners with one-click access to filter product search and cross-reference information that can enhance filter-change productivity and help operators turn bays quicker.
• A redesigned website (www.luberfiner.com) that the company says embodies Luber-finer’s forward-thinking vision and commitment to going the extra mile for its customers. The new site provides visitors with a customer-friendly, ease-of-use experience and a wealth of information about Luber-finer filtration products.
• Luber-finer’s social media network, which allows customers to keep up-to-date on news, the latest time-saving tools and upcoming events. Luber-finer can be viewed, liked, followed and linked on YouTube, Facebook, Twitter and LinkedIn.
