ULM, Germany – Motor oil and additives manufacturer LIQUI MOLY is offering its products in an increasing number of countries. With the addition of Algeria, LIQUI MOLY has now passed the 100 export nation mark.

"That is another step on our road to becoming a global brand," said Gerhard Riedmüller, export manager at LIQUI MOLY. "The country is not just the geographically largest country in Africa; it is also very promising in economic terms."

Riedmüller added that the decisive factor for exporting to Algeria was finding a strong partner on location in Zaïm Bouslama from EURL Bouslama in Constantine. Like in most other countries, LIQUI MOLY does not maintain its own subsidiary in Algeria, but instead works together with national importers.

"Drivers in Algeria are already waiting for LIQUI MOLY," said Zaïm Bouslama. The hot climate and the poorer fuel quality in comparison to Europe place higher demands on motor oil. "People here are longing for high quality motor oil. They are quite prepared to pay more money for better performance and greater protection – ultimately there is no better way to save money than to avoid motor damage."  

In the neighboring country of Morocco, LIQUI MOLY has already long been on the market. "Business there is very good," said Riedmüller. "We want to build on this success in Algeria. We anticipate turnover of €1 million in three years in Algeria."

After Algeria, LIQUI MOLY’s sights are already being set on New Zealand and Egypt as the next countries for exporting.