DEARBORN, Mich. – The Lincoln brand has named DuPont "America’s Smartest Company" based on its performance in the "Lincoln Intelligence Project." In recognition of DuPont as the grand-prize winner, Lincoln will make a charitable contribution of $100,000 on DuPont’s behalf to United Way of Delaware – DuPont’s charity of choice.
The Lincoln Intelligence Project searched for America’s best and brightest company for nearly 10 months. One part of the project’s criteria of "best and brightest" was intelligence. Another measure was a spirit of community and charitable involvement. In recognition of strong charitable giving, DuPont and 19 other companies (including HP, UPS, Accenture and Microsoft) were invited to participate in the project.
"Lincoln is known for intuitive technologies and innovative luxury, so our celebration of the best and brightest is a natural connection," said CJ O’Donnell, group marketing manager for Lincoln. "No matter the test results, hundreds of people across the country had the ability to be exposed to and learn about Lincoln vehicles that are designed for a new luxury customer – all while helping their local charity."
Through the competition, the Lincoln Intelligence Project crisscrossed the country to test the wits of employees and offer ride-and-drive opportunities in luxury Lincoln vehicles such as the MKZ midsize sedan, MKX midsize crossover and MKS full-size sedan.
At each location, employees visited a special Lincoln display to work with an interactive mobile-based intelligence game that involved puzzle solving, intuition, memory, computation and reasoning exercises. Lincoln assessed the companies’ overall participation in the ride-and-drive opportunities onsite and the scores of the interactive intelligence assessment games.
Winner DuPont, a global science and technology provider headquartered in Wilmington, Del., had nearly 350 employees participate in the Lincoln Intelligence Project. DuPont received an additional $10,000 from Lincoln – the maximum amount offered for having at least 250 employees participate.
"The Lincoln Intelligence Project was a fun opportunity to collaborate with one of our key business partners and actively engage our employees for a good cause," said Scott Coleman, DuPont chief marketing and sales officer. "We had hundreds turn out to test their wits and compete for the grand prize in an effort to make our annual United Way fundraising campaign even more successful. It was teamwork at its best and a real win-win for everyone."
Companies interested in participating in the 2012 Lincoln Intelligence Project can visit http://theintelligenceproject.com for more information.
