BARBERTON, Ohio – JohnDow Industries (JDI) recently announced the production of a series of five, three-minute product videos.  
 
Joe Dease, president of JDI, stated, “Quality videos are fantastic investments for our brands. We have developed the videos to describe and demonstrate the products in use to improve customer knowledge and their ability to select the proper equipment. Making online video a part of our marketing strategy will help reinforce that JDI is a progressive manufacturer that is truly connected to our customers.”
 
The JDI website and all future ads, catalogs, sales flyers, etc. will contain QR Codes providing to access the new videos when scanned with any smartphone, QR code reader or tablet device.  
 
The five product lines selected for video production are:
 
·      Crew Chief Self-Evacuating Oil Drains
·      Crew Chief Evacuators & Dispensers
·      Crew Chief Pump Assist Oil Drains
·      Fuel Chief Steel Gas Caddies
·      Fuel Chief Poly Gas Caddies
                                                          
In addition to website exposure, JDI says the new videos will open up numerous marketing strategies for customers, distributors and sales reps all with the intent of increasing sales.
 
Dease added, “Providing more visual information on the product is an incredibly effective way to appeal to a buyer’s senses. We’re excited about these new videos.”
 
The new videos and the new JDI catalog can be downloaded or viewed on the JDI website.