IMR Inc. has launched a new corporate website at AutomotiveResearch.com.
The newly redesigned website was created to serve as a valuable resource for every industry professional who wants to help grow their company’s business, says IMR. The new site features a thorough explanation of IMR’s research capabilities, plus a consistent stream of auto care industry insights and analysis.
“Our new site is designed to be a helpful, easy-to-navigate resource of in-depth information about the wide array of IMR research offerings, as well as industry news, resources and insights from IMR,” said Bill Thompson, president and CEO of IMR Inc. “We know our customers’ time is valuable, so we kept them in mind when we developed the site, making it easy to find and request desired information in just a couple of clicks.”
Headquartered in Westmont, Illinois, IMR Inc. has been an industry leader in automotive research since 1975. The firm conducts syndicated and proprietary market research studies that focus on automotive parts and services, repair shops, technicians, accessories and vehicle technology trends.
Visitors to the new website will find detailed information about IMR research topics and the company’s custom and syndicated research offerings, including its Continuing Consumer Automotive Maintenance Survey (CCAMS), Shop Supplier Tracking and Shop Parts/Brand Purchasing studies.
Industry news and resources, as well as IMR Insights, are updated on a regular basis. These interesting insights offer a glimpse into the comprehensive data provided by IMR. A special log-in link for current customers can be found on the home page that leads them to IMR’s proprietary data analytics tool for use with IMR’s syndicated and customresearch.
“We have found that many of our customers would benefit from a one-stop source of automotive research and reliable industry data as they study market trends, develop forecasts and execute strategic plans. We expanded the scope of our website to support them in their important day-to-day activities,” added Thompson.
Click here to check out some of IMR’s research featured in the AMN series, “The Pulse.
