How To Inspire Managers & Sales People To Do Their Best And Win (Lessons From Racing)

This year at University Forum, popular motorsports anchor Rick Benjamin and Tom Easton, AAP, a senior partner with Essential Action Design Group, will use lessons from racing to show you how to inspire managers and sales people to do their best.The University of the Aftermarket’s annual University Forum can help you stay competitive, and keep pace with our ever-changing market. The event takes place on Sunday, Oct. 31 prior to the kickoff of AAPEX 2004.

LAS VEGAS — Do you sometimes feel that your leadership talents and skills are constantly being stretched? Do you ever feel like you spend too much of your time solving your direct reports’ problems?

You already possess the important ingredients of an exceptional leader, now you can pick-up some new ideas and practical techniques for engaging, motivating and inspiring your people to do their best and win. Come and explore some of the techniques utilized by world-class racing teams for inspiring and strengthening their people so that they are empowered to take action, learn and solve local problems themselves. In your leadership position you are challenged everyday with complex responsibilities, competing priorities, diverse personalities, multiple projects and deadlines; therefore to leverage your leadership skills to maximum advantage you deserve this opportunity to gather some proven, real-world strategies that can help you “fix” your managers and sales people.

Rick Benjamin is a play-by-play broadcaster on the SPEED Channel, NBC Sports, Spike TV and MRN radio. A veteran television editor and anchor, Benjamin is best known for his time as anchor and managing editor of TNN’s “Race Day” and the network’s Sunday “pre-game show” before live NASCAR and other motorsports events.

Tom Easton, AAP, has been involved with the aftermarket for more than 30 years. He is a former board member of ASE and served on the board of trustees for the Automotive Service Association Management Institute. His training programs have received every award bestowed by the Automotive Training Manager Council (ATMC). He is a former recipient of Northwood University’s “Automotive Educator of the Year” award. His training video — “Improving Telephone Techniques” — won the International Telly award for best non-broadcast video.

Easton will add his training philosophy that “learning should be fun” to Benjamin’s belief that there are parallels between news teams and race teams. The two will discuss how to stretch goals “collaboratively.” Attendees who believe they possess the ingredients of an exceptional leader will pick up ideas and practical techniques for engaging, motivating and inspiring your people to do their best and win.

In their presentation “How to Inspire Managers & Sales People to Do Their Best and Win (Lessons from Racing), Easton and Benjamin will address:

How to awaken their manager within

Whiners, gripers and complainers — Why and how you should actively respond

The three critical factors to bring out the full potential of managers and sales people

How to deal with a chronic disagreement or performance problem by arriving at a mutually acceptable action plan and resolution and performance improvement

How to inspire your exempt employees to go the extra mile (motivating without carrots)

Who Should Attend: WD, Company-Owned Store, Manufacturer Sales & Marketing Managers, WD Principle/Owner

Areas of concentration: Warehouse Distributor, Marketing/Sales Management, Store Operations, Manufacturer

CEUs: 0.3

For more information and to register for University Forum, go to: www.univaftmkt.org/courses/G533.htm.

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