HELLA Automotive Sales, Inc. announced its 40th anniversary of operations in North America. Founded in Germany in 1899, the company “has become a global leader in automotive lighting and electronics technology and has been a key player in the North American market since 1983,” HELLA says.

HELLA Automotive Sales, Inc. first established a presence in North America with the opening of its North American headquarters in Cranford, New Jersey, then moved in 1991 to Peachtree City, Georgia. Over the past 40 years, the company has expanded its operations throughout the United States, Canada, and Central and South America.

“We are thrilled to be celebrating our 40th anniversary in North America,” said Alejandro Caballero, president of HELLA Automotive Sales, Inc. “Over the past four decades, we have grown our business and established ourselves as a trusted partner to our customers in the automotive industry. We are proud of our accomplishments and excited for the opportunities ahead.”

To commemorate its 40th anniversary in North America, HELLA Automotive Sales, Inc. says it will host a series of events and activities throughout the year, including employee recognition programs, customer appreciation events, and community outreach initiatives.

“We want to take this opportunity to thank our employees, customers, and partners for their support over the past 40 years,” said Caballero. “We look forward to continuing to work together to drive innovation and success in the automotive industry for many years.”