HASTINGS, Mich. Hastings Manufacturing Co. has announced the launch of its updated corporate logo in preparation for the company’s 100th anniversary.
While the logo is taking on a more modern look, some things will remain the same, such as the blue and gold colors. The brand’s beloved "Tough Guy" will remain on the box but with a fresh new look. Hastings also has added a 100-year seal to celebrate its anniversary. All of this was designed by DDM Marketing & Communications with input from Hastings employees and customers. The company says the updated logo reflects its global reach and forward thinking, while maintaining its rich, 100-year history.
Hastings boxes have been re-designed for a cleaner and more modern look. Customers will begin to see the changes in their shipments by the end of 2014, as the company gradually begins introducing the new box and updated logo and seal into the market.
To learn more, visit Hastings at AAPEX booth No. 4522 Nov. 4-6 in Las Vegas.