Goodyear North American Tire Names Chief Marketing Officer for Consumer Tires - aftermarketNews

Goodyear North American Tire Names Chief Marketing Officer for Consumer Tires

In this newly created role, R. Scott Rogers will oversee all aspects of advertising and marketing for the company's consumer tire business.

AKRON, Ohio — Goodyear Tire & Rubber Co. has named R. Scott Rogers chief marketing officer for the company’s North American Tire (NAT) consumer business. In this newly created role, Rogers will oversee all aspects of advertising and marketing for the company’s consumer tire business, including the Goodyear, Dunlop and Kelly brands.

Rogers, 39, had been senior vice president of marketing and sales for Norwegian Cruise Line in Miami since 2005. Prior to that, Rogers served in a number of positions for The Procter & Gamble Co. in Cincinnati, Ohio, between 1992 and 2005. His positions included marketing director of multiple brands within the P&G portfolio in North America. He also served as marketing director of the P&G customer team assigned to Target Corp. Rogers is a graduate of Cornell University in Ithaca, N.Y.

"Scott’s track record reflects his creativity, leadership and a focus on working from the market-back," said Steve McClellan, president, NAT consumer tires. "No matter what industry he’s worked in, Scott has helped his customers – retailers, agents, distributors – grow their businesses and build their brands. He will be a valuable addition to our team and will help our customers reach new levels of success."

"The opportunity to work with an iconic brand such as Goodyear, with its long history of innovation and reliability, is both exhilarating and challenging," said Rogers. "The Goodyear brand has great momentum and my objective is to support the brand and the company’s strong customer base with exciting and effective marketing programs. I look forward to working with Steve and his team to further position the company’s brands for future growth."

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