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Goodyear CEO Expresses Confidence in Tiremaker’s Recovery

Addressing hundreds of people at an Akron, Ohio, Roundtable lunch last week, Robert Keegan, chairman, president and CEO of the Goodyear Tire & Rubber Co., told attendees that Goodyear would bounce back from its recent financial hardships.

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From aftermarketNews.com Staff & Wire Reports

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AKRON, OH — Addressing hundreds of people at an Akron, Ohio, Roundtable lunch last week, Robert Keegan, chairman, president and CEO of the Goodyear Tire & Rubber Co., told attendees that Goodyear would bounce back from its recent financial hardships.

Keegan again outlined his “Seven Reasons to Believe,” a concept he originally introduced at Goodyear’s dealer meeting in February in Orlando, Fla. The seven reasons, he said, are: stronger leadership, reduced costs, improved dealer relations, new products, more emphasis on generating cash, a strong commitment to the brand, and improved service to customers and more accurate deliveries.

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Keegan said Goodyear is making headway in some of those areas. The Goodyear brand, for example, remains strong, and was rated No. 1 for familiarity in a recent consumer survey in the Wall Street Journal, he said. Keegan also told attendees that Goodyear has overcome many challenges, such as negotiating a new three-year agreement with its largest union and restructuring its bank loans.

“While I would not dispute some of the struggles we’ve had from the financial perspective of late, the Goodyear brand is not broken in the minds of the tire consumer,” Keegan said.

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