BETHESDA, MD — Get a jump on planning for April’s National Car Care Month by learning how to plan and execute consumer vehicle check-up events at a free seminar presented by the Car Care Council during AAPEX. The seminar will be held from 8 to 9 a.m., Thursday, Nov. 3 in room 302 of the Sands Expo Center.
All attendees will receive a complimentary DVD with step-by-step instructions on how to host both small and large vehicle check-up events. Rich White, executive director of the Car Care Council, which directs the “Be Car Care Aware” consumer education campaign, will lead the seminar.
“Vehicle check-up events are proven to build service and parts business for shops and stores,” said White. “This year the number of these popular special events doubled to 400 in 33 states, primarily as a result of stepped up participation by program groups getting their customers involved.”
In addition to a complimentary DVD, sample inspection forms, brochures, banners, posters, mirror hangers and complete “Starter Kits” will be on display.
The seminar is presented at no charge. Seating is limited.
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