ULM, Germany — German motor oil and additive company LIQUI MOLY will showcase at AAPEX in Las Vegas.

The U.S. is the third largest export nation for LIQUI MOLY. "That is already good, but in the mid-term we want to make the USA our No. 1 customer," said Manfred Fischer, export area manager for LIQUI MOLY in the United States.

The U.S. is one of the few countries where LIQUI MOLY is distributed by the company’s own affiliate rather than by an independent importer.

"It is a hard-fought market, but we are good fighters," said Fischer. To date, the turnover for 2012 is nearly 50 percent higher than for the same period the previous year. "This figure alone shows the enormous potential of this country even in economically difficult times."

LIQUI MOLY is produced exclusively in Germany to ensure highest possible quality, the company says. Its motor oils are officially approved by the automobile manufacturers, the company says, a point which has been decisive in Europe for many years and in the meantime is gaining increasing significance in the U.S. Its additives have been tested repeatedly by independent laboratories and their effectiveness confirmed.

You can find LIQUI MOLY on the upper level in the ballroom at booth number 33035.