Free Sept. 24 Webinar Provides AAPEX Exhibitors Tips on Increasing ROI

AAPEX is the best opportunity in the automotive aftermarket to maximize marketing dollars spent to target and network with prospects and customers, launch new products and services and to enhance brand awareness – and AASA is offering a free Webinar for exhibitors on increasing AAPEX return on investment (ROI) from 3 to 4:15 p.m. on Thursday, Sept. 24.

“Show co-sponsors and managers have worked diligently this year to add many new features and enhancements to AAPEX to increase its demonstrated value to exhibitors,” said Steve Handschuh, president and COO of AASA. “We are offering this free Webinar to our members and any other suppliers that will be exhibiting at AAPEX this year to familiarize them with the enhancements, as well as cost containment measures and tips on protection of intellectual property in trade show settings.”

The AASA Webinar, “AAPEX ROI for Exhibitors,” is free but pre-registration is required to receive information to join the event. Click here to register.

The AASA Webinar features expert presenters who will cover critical elements to optimizing AAPEX activities, including:

• Marc Fleischaker, Arent Fox LLP – “IPR and Brand Protection Strategies for AAPEX”;

• Bill Glasgow Sr., W.T. Glasgow Inc., AAPEX management – “Cost Containment for AAPEX Efforts”; and

• Tom Marx, The Marx Group Inc. – “Marketing & Show ROI.”

“We urge all 2009 exhibitors to join us for this free event and learn from these outstanding speakers how to optimize your AAPEX experience,” said Handschuh.

For more information, contact Chris Gardner at AASA, [email protected].

Despite a tough commercial tire market in 2023 due to overstock and the effects of a rubber-banding supply chain, some tire manufacturers are expressing a cautious optimism for stabilization and gradual recovery through the rest of 2024 and into 2025.

"The economy is not showing signs that it’s going to slow down, but I don’t think the situation’s going to improve dramatically by the end of this year. It’s more likely next year," said Pierluigi Cumo, Vice President of B2B products, at Michelin North America. "We can see the light because the beginning of 2023 was very bad. I think now we’ve found the bottom, and I don’t think we’re going to get much further from the bottom in 2024."