DANBURY, Conn. — FRAM has announced the launch of two new FRAM Fresh Breeze Cabin Air Filter catalogs. As a follow-up to the development of the FRAM Fresh Breeze Cabin Air Filter, the FRAM team produced the catalogs to aid technicians in understanding the FRAM Fresh Breeze filter and facilitate an easier installation process. The filters remove 98 percent of contaminants from the air passing through the filter and are infused with carbon and ARM & HAMMER baking soda to improve the vehicle’s overall air quality inside the cabin, according to FRAM.
Allowing easy access to the filter models, the new catalogs were designed to help technicians quickly find the FRAM part for the vehicles they are servicing as well as help them determine the installation time for a specific model. Step-by-step installation instructions are included and have been upgraded to provide greater detail and images to help troubleshoot any installation challenges.
The first catalog features a cabin air quick reference guide that includes principal applications, cross-reference information and installation times, while the second catalog offers complete installation instructions for all of the models offered.
“Our goal when creating these catalogs was to develop a go-to resource for technicians that places everything from the model number to detailed installation instructions right at their fingertips,” said Katina Wall, product manager for FRAM. “We hope the new catalogs help technicians have a better understanding of the FRAM Fresh Breeze product offerings and, in turn, better serve their customers.”
While all vehicles do not come equipped with a cabin air filter, for those that do, FRAM says it has a part number to fit more than 90 percent of these applications. The FRAM team also has dedicated a microsite for the FRAM Fresh Breeze product line. The FRAM Fresh Breeze site features frequently asked questions and the ability to type in a vehicle make and model to access specific information related to its filter applications. Installation bulletins are also available, as well as recently updated model specific product installation videos for download via mobile phone.
