SOUTHFIELD, Mich. – A popular national television program will highlight Federal-Mogul’s automotive brake technologies in a segment that will appear throughout December.
Producers of the “World’s Greatest!” television program recently completed an episode featuring Federal-Mogul’s global vehicle brake technologies, including Wagner ThermoQuiet brake pads, and Federal-Mogul’s Ferodo brake offering, which the company says is the No. 1 choice throughout Europe and in other regions around the world.
“Federal-Mogul is the world’s premier innovator in the vehicle safety and protection category and its Wagner and Ferodo brake brands are each No. 1 in their respective markets,” said Gordon Freeman, the show’s executive producer. “In North America, millions of consumers have benefited from the safe, reliable and quiet brake performance provided by Wagner ThermoQuiet brake pads. We look forward to showcasing both this world-class technology and Federal-Mogul’s global friction R&D and manufacturing capabilities.”
“World’s Greatest!” is a 30-minute show dedicated to highlighting the world’s greatest companies, products, places and people. Each show is described as "a fast-paced tour featuring behind-the-scenes footage, informative interviews and exciting visuals." The show is produced by How 2 Media, which has award-winning programming on national cable channels and local network affiliates.
The program featuring Federal-Mogul and the Wagner and Ferodo brands will appear on Dec. 5 at 7 a.m. ET on DirecTV channel 305 and Dish channel 216 as well as on local cable channels. Additional airings will appear throughout December.
“We are proud to have been selected as one of the few automotive component manufacturers to appear on ‘World’s Greatest!,’” said Michael Proud, director of marketing, North America, Federal-Mogul Global Aftermarket. “The show is very narrowly focused on companies and brands that outperform the competition in research and development, manufacturing and product performance. The Wagner ThermoQuiet and Ferodo product lines are the clear leaders in their respective markets, demonstrating Federal-Mogul’s commitment to world-class product innovation.”
