SOUTHFIELD , MI — Federal-Mogul has launched a new national television advertising campaign featuring its Wagner ThermoQuiet brake pad.
The consumer-oriented commercial focuses on a common concern among vehicle owners: annoying brake squeal. The company said the commercial was created to convey the message that the “breakthrough technology of Wagner ThermoQuiet brake pads provides strong stopping power and virtually eliminates brake noise.”
“The record-setting sales growth of ThermoQuiet, combined with its incredible popularity among automotive professionals and their customers, make this an ideal way to build on Wagner’s brand leadership,” said Jay Burkhart, vice president, global marketing, aftermarket products and services for Federal-Mogul. “Above all, this campaign makes sense because ThermoQuiet pads deliver exclusive benefits that appeal to today’s vehicle owners.”
Federal-Mogul’s Wagner ThermoQuiet brake pads recently won an Automotive News PACE Award for product innovation. The key to the ThermoQuiet advantage, the company said, is Federal-Mogul’s exclusive IMI Sound Insulator technology, which eliminates the conventional brake shim by integrating the friction material, backing plate and insulator into a high-strength one-piece component. This one-piece design spreads heat, sound and vibration over a much larger surface area to assure quiet, effective stopping power, according to Federal-Mogul.
For more information, visit: www.federal-mogul.com/wagner/brake.
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