SOUTHFIELD, MI — Federal-Mogul Corp. is celebrating the Champion brand’s 100th anniversary with a limited-edition pack assortment of Champion Double Platinum Power spark plugs. The special assortment features a commemorative over-pack highlighting Champion milestones of the past century as well as a custom-designed Champion anniversary die-cast racecar.
The new Champion 100-year assortment includes 20 Double Platinum Power spark plug 4-packs and commemorative packaging as well as an in-pack 1/64th-scale limited edition racecar. Each assortment also includes a promotional poster and counter card merchandiser to help maximize consumer involvement in the brand’s centennial celebration while driving sales of Champion Double Platinum Power plugs. The 20-pack assortment covers the most popular applications on the road.
“This limited-edition assortment and our special commemorative packs will provide vehicle maintainers with another compelling way to join the Champion brand’s 100th anniversary celebration,” said Lou Kafantaris, group brand manager, aftermarket, Federal-Mogul. “These exciting collectible items will help aftermarket jobbers and retailers increase store traffic through the celebration of one of the most trusted and recognizable brands in the world.”
Champion Double Platinum Power spark plugs utilize platinum on both the center and ground electrodes for powerful performance, longer life and minimal wear. These plugs also incorporate fine-wire and V-trimmed electrode designs to create a much sharper, more focused spark and feature Champion’s Heat-Active alloy for thermal management.
Established in 1907, Champion is celebrating its performance-driven heritage by looking forward to the next generation of innovative products. The brand’s iconic red-and-black bowtie logo is a familiar sight for racing fans and millions of other consumers and is displayed at professional and amateur racing venues, in service garages, parts stores and national retail locations, on car and truck windows and fenders, in video games and movies, and in leading automotive collectibles catalogs.
This strong brand presence has led to the introduction of a growing range of performance-driven Champion-branded products, including automotive specialty performance additives and lubricants, batteries, starters and alternators.
For more information and to order limited-edition assortments, write to: ‘Always A Champion,’ Federal-Mogul Corporation, 26555 Northwestern Highway, Southfield, MI, 48033, or visit: www.AlwaysAChampion.com.
