LAS VEGAS — Exide Technologies has announced the expansion of the Exide NASCAR Extreme and the introduction of the Global Extreme battery line, a premium offering for the automotive aftermarket.
At the company’s exhibit at AAPEX this week in Las Vegas, Exide is featuring the 13 new part numbers joining its premium product portfolio. The company notes that this is a significant development for the Extreme brand offering, as it broadens the coverage for this product from 70 percent of transportation vehicles on the road to nearly 90 percent – resulting in overall increased exposure for U.S., European and Asian car models. This enhanced coverage, particularly for an increasing population of Asian and European models, is driven by Exide’s introduction of a new Global Extreme label for 14 of the Extreme SKUs.
"The expansion of the Exide NASCAR Extreme automotive battery line and introduction of our Global Extreme offering demonstrates our ability to go above and beyond to deliver category growth – expanding technological innovation to serve a broader global range of vehicle models and helping an increased number of motorists handle the extremes of everyday driving," said Bruce Cole, president, Transportation – Americas for Exide Technologies. "Our growing product assortment strengthens our position as the partner of choice for our aftermarket customers as well as that of a versatile global producer and service provider capable of meeting the needs of more consumers in today’s ever-changing marketplace."
More information about Exide NASCAR Extreme and Global Extreme batteries is available here.
