ALPHARETTA, Ga. — Exide Technologies has announced a new, exclusive partnership with Phoenix-based Advanced Mobil Products (AMP). AMP is developing a multi-national mobile battery replacement network of service providers within the United States and Canada.

According to the terms of the five-year agreement, Exide will supply AMP lead-acid automotive starting batteries for the mobile replacement marketplace. In turn, AMP will focus on developing and growing strategic relationships with customers throughout the United States and Canada.

AMP will exclusively market the Exide American lead-acid battery brand, a product now being reintroduced to the U.S. market. In Canada, AMP will market these same products to the mobile replacement marketplace under the ArcticEnergy battery brand name.

"AMP’s philosophy is one that incorporates the best people, products and technology — an approach to conducting business that fits extremely well with Exide’s core values and forward-thinking strategy," said Bruce Cole, president of the Transportation Americas business division for Exide Technologies. "AMP’s approach to the mobile battery replacement market is both dynamic and progressive. To that end, Exide believes AMP has the potential to become a market leader in this growing and strategically important marketplace segment."

Both Exide Technologies and John Semeniuk, president of AMP, have broad experience in the development and deployment of mobile battery programs, which gained popularity in North America in the mid 1990s when motorists came to realize the convenience of remote battery replacement – an alternative to taking vehicles to repair facilities for the same service.

"Currently, the mobile battery replacement market represents a relatively small percentage of batteries being sold in North America. But, with the changing landscape and our strategic partnership with Exide in place, AMP is well positioned to increase our business during the next several years," said Semeniuk. "Our collaboration with Exide provides AMP the resources to succeed in this market. We look forward to a long and mutually beneficial relationship in serving an increasing number of motorists with premium products and services."