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Eckhart Announces Logic Plus Name Change And Facility Expansion

All site locations, facilities and functional teams will adopt the Eckhart name to streamline internal and external communication while also clarifying the company’s brand presence in the marketplace.

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Eckhart, an American-owned Industry 4.0 advanced manufacturing solutions provider, celebrated the grand opening of its expanded and newly renovated Logic Plus controls business located in Reed City, Michigan, on Friday, Feb. 8. Logic Plus will adopt the Eckhart name effective immediately.

Logic Plus is an industry leader in the controls, robotics and automation space. The company’s customer list includes blue-chip Fortune 100 manufacturers that have global manufacturing footprints that generate billions of dollars of revenue each year. “Adopting the Eckhart name will simplify how we present Eckhart’s full suite of solutions to customers and also streamline the service and support that differentiates us from our competition. In addition, Logic Plus customers continue to accelerate the adoption of Eckhart’s Industry 4.0 based technologies that include AGVs, collaborative robotics and 3-D printing. This rebranding will simplify how our sales and business development teams present Eckhart’s full suite of solutions to customers and help us bring more value to the manufacturing ecosystems we serve. When we create, build, and deliver real value as one company, our customers win,” said Andy Storm, president and CEO of Eckhart.

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All site locations, facilities and functional teams will adopt the Eckhart name to streamline internal and external communication while also clarifying the company’s brand presence in the marketplace. “We believe a unified company brand makes it easier for all stakeholders to interact with our team. A common company brand strengthens how we recruit new employees, communicate with customers, and makes it easier for those outside of our company to learn more about Eckhart. Our goal is to share our full suite of solutions with the world in a consistent and coherent manner,” continued Storm.

Eckhart says its controls, robotics and automation business continues to expand and grow at a record rate enabling investment in people, technology and facilities. Since acquiring Logic Plus in March of 2018, and in partnership with company founder Jody Zolman, Eckhart completed a facility renovation that doubled administrative office space, tripled manufacturing capacity and established a dedicated Industry 4.0 technology showcase in Reed City.

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“It was exciting to share our new space with all of our customers as part of the grand opening,” Storm said. “Since day one, the outpouring of support from the community has been overwhelmingly positive. As an American-owned manufacturer with a factory located in a small town in the middle of Michigan, we believe the contributions we make to economic growth are real and meaningful. The investments we’ve made in Reed City are made possible when a great company, great customers, and a great community rally around each other and find ways to help each other win.”

Eckhart has already initiated the brand transition with Logic Plus and expects to complete the company wide effort by June of 2019.

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