NEW YORK CITY — For the third consecutive year, Duracell AGM batteries, made by East Penn, are powering a special project at Times Square in New York City. At midnight on New Year’s Eve, these advanced batteries will provide power to the hundreds of light bulbs that illuminate the 2011 numerals. When the world-famous Ball drops, the numerals will stay lit throughout the broadcast coverage of the event and well into the New Year.

Human power is actually charging the Duracell batteries to light the 2011 numerals. People are pedaling “Power Rovers” near Times Square, which are hooked directly to the batteries. The battery’s AGM design recharges more efficiently, making the most out of human power or any other power put into the battery, the company says. On the forefront of technology, these batteries provide optimized power solutions synonymous with Duracell’s other Smart Power products. Once fully charged and
closer to New Year’s, the batteries will be moved to the spot where they will provide the esteemed service of lighting the 2011 numerals.

The Duracell AGM batteries that will power the 2011 numerals are made exclusively for vehicles. East Penn Manufacturing Co., based in Lyon Station, Pa., is the manufacturer of Duracell high-quality lead-acid batteries.