Drake Automotive Group Relaunches The Carroll Shelby Wheel Brand

Drake Automotive Group Relaunches The Carroll Shelby Wheel Brand

Drake Automotive Group’s exclusive license included the asset purchase of the Carroll Shelby Wheel Co., including the patents around existing wheel designs like the CS-1, CS-40 and CS-70.

In an exclusive licensing arrangement with Carroll Shelby Licensing, Drake Automotive Group announced it will begin to design, manufacture and sell wheels using the Carroll Shelby Wheel brand name.

“With the leading share of restoration parts offered for classic 1964-73 Mustangs and the demand for our Scott Drake Legendary Wheels, the move into the wheel space for late model Mustangs was a natural fit for our product portfolio,” said Keith Belair, CEO of Drake Automotive Group. “Given our long partnership and success with the Carroll Shelby brand as an official supplier for Shelby Performance Parts, we’re confident that Drake’s dealer network will be excited to offer the Carroll Shelby brand of wheels.”

Drake Automotive Group’s exclusive license included the asset purchase of the Carroll Shelby Wheel Co., including the patents around existing wheel designs like the CS-1, CS-40 and CS-70. In the coming months, Drake plans to introduce five new designs including one for the soon-to-be-launched and redesigned 2018 Ford Mustang. They also will extend into the Off Road and truck categories with wheels designed specifically for the Jeep Wrangler and Ford F-150.

“Drake Automotive Group’s team is well positioned to help us continue growing the Carroll Shelby brand through this new program,” said M. Neil Cummings – CEO of Carroll Shelby Licensing. “We’re excited to bring high-performance wheels for late-model vehicles back to the market with Carroll’s name on them.”

The Carroll Shelby Wheel license represents the third in a series of targeted acquisitions by Huron Capital and Drake Automotive as they look to accelerate the Drake presence across a broader spectrum in the off road and muscle car categories.

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